The Alfa Romeo stand would not have been complete without the MiTo model. The occasion saw the presentation of the MY 2011 MiTo, available for purchase across all the major European countries from April. New exterior colours and new interior fabrics, brand-new options and further improved driving comfort and feel are features of the range. The exclusive “Quadrifoglio Verde” version will also be revitalised. To allow the public to appreciate the sporty and elegant spirit of the “sportiest mini ever”, the Geneva motor show is displaying a powerful “Quadrifoglio Verde” equipped with a 1.4 MultiAir Turbo 170 HP (awarded Best New Engine of the Year by an international panel of experts) plus new Sabelt sport seats with carbon fibre backrests, along with a sophisticated version equipped with the 1.4 MultiAir Turbo 135 HP engine combined with the innovative “Alfa TCT” twin-clutch automatic transmission and Start&Stop. For the first time ever, this version is available in the new “metallic bronze” exterior colour combined with new Tecnosilk two-tone (bronze and black) interior upholstery: two highly appealing features that emphasise the model’s elegant spirit.
The spotlights will also naturally be on the Giulietta, a genuine blend of performance, comfort and safety. It is no coincidence that the car is captivating European customers and the international press, which have awarded it 16 prizes to date. Outstanding performance levels come courtesy of the engines, all turbo and Euro 5. A DNA system with electronic Q2 is fitted as standard to all models to adapt the car's personality to its driver's needs and to variable road conditions. The car’s superb performance is amply demonstrated by the 235 HP 1750 Tbi engine – the engine with the highest maximum torque in the world (340 Nm at just 1,900 rpm) and by the 105 HP 1.6 JTDM, also with the highest torque values in its class (320 Nm at just 1,750 rpm). In terms of fuel consumption and CO2 emissions, excellent results have been obtained by the new “Alfa TCT” automatic twin dry clutch transmission combined with the revolutionary 1.4 MultiAir Turbopetrol 170 HP engine (“Best New Engine 2010”). This drivetrain takes the Giulietta’s CO2 emissions to a record value (for comparable engines) of just 121 g/km. The Giulietta also ensures low running costs, especially in the diesel versions, plus the longest service intervals in the class. In addition to the superb accommodation it offers in terms of driving comfort and roominess, the Giulietta is also the safest hatchback saloon on the road, according to Euro NCAP. Credit for this lies with “Compact” architecture and a host of active and passive, standard safety systems. These include brand new solutions like the pre-fill braking system that reduces stopping distances under emergency braking conditions.
The multi award-winning new Alfa Romeo will be present at Geneva in two versions: a 235 HP Quadrifoglio Verde 1750 TBi in Competition Red and a 170 HP Distinctive 1.4 MultiAir Turbopetrol “Alfa TCT" in Antracite Grey with Start&Stop as standard. Both of the cars on show feature a long list of equipment. The infotainment setup on board is worthy of special mention, starting with “Blue&Me–TomTom”, the latest development of the Blue&Me system. Visitors can also admire the “RadioNav” satellite navigation system that constitutes the new generation of entertainment and satellite navigation developed by Magneti Marelli for Alfa Romeo. The system incorporates a satellite navigation system, radio with two tuners, including one dedicated to traffic information reception, CD and MP3 player and European maps on an SD card for rapid data access and route calculation times. The 6.5 inch colour display is high definition.
The stand features a series of illuminated niches housing accessories from the Alfa Romeo Store. Visitors will also be able to find out about the products on offer from FGA Capital, the finance company specialising in the automotive sector. (FGA Capital is a joint venture between Fiat Group Automobiles and Crédit Agricole.) FGA Capital’s mission is to support sales of all Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeting the dealership network, private customers and companies.

]]>14/02/2011The new MiTo appears in a brand-new “metallic bronze” metal flake shade combined with a two-tone interior and special trim for the dashboard insert and door panels. A new high-tech fabric has been added for the seats, consisting of a smooth, compact elastic mesh with a fine and shiny appearance like silk. The look is emphasised by electro-welded graphics with double two-tone bronze and black inserts, “breaked line” titanium decoration, surround seams and stylish dashboard trim colour. The result is a greater emphasis on the elegant spirit of the model. The car on display at the Motor Show features this stylish colour scheme combined with the appealing 135 HP 1.4 MultiAir Turbo engine and “Alfa TCT” transmission for excellent performance (7.1 l/100 km in the urban cycle; emissions of only 126 g/km of CO2; and acceleration from 0 to 100 km/h in 8.2 seconds). These specifications are even better than those for the same engine with manual transmission (where the figures are 7.4 l/100 km, 129 g/km and 8.4 seconds respectively).

The second car on display presents the "dynamic" spirit of the Alfa Romeo MiTo to the general public. The Swiss venue is hosting the “Quadrifoglio Verde”, a legendary name that over the years has identified some of Alfa Romeo's sportiest products. This exclusive version is packed with new features. A new front surround under the badge broadens the lower part of the front, emphasising the impression of a car with a vice-like grip on the road. Highlights of this original version also include top-quality new “Quadrifoglio Verde” logos in Alcantara® combined with a brand new, wear resistant fabric. The totally black interior looks particularly determined and sporty and the detailing of the crafted two-tone stitching (white and green) on the seats, steering wheel and handbrake gaiter and lever only serve to underscore the spirit of this outfit.

There are also a number of new options: 18” alloy wheels with special treatment and sporty Sabelt seats with a wraparound backrest in carbon fibre made using innovative RTM (Resin Transfer Moulding) technology for greater great mechanical strength and reduced size and weight. Last but not least, the MiTo MY 2011 sees the debut of a USB and AUX-in socket that allows you to connect your MP3 player directly to the Blue&Me system.

The Quadrifoglio version is fitted with he 170 HP 1.4 MultiAir Turbo, the most powerful engine in the range, voted the “best new engine of the year 2010” by an international panel. Alfa Romeo has also equipped the car with innovative solutions to accentuate its tried and tested attributes. These include “Dynamic Suspension”, a system that actively and continuously controls the electronic shock absorbers. A blend of experience gained on the racetrack, this system allows the MiTo Quadrifoglio Verde to excel even further in terms of agility and handling, giving it exceptional driveability and unparalleled safety.

In short, the Alfa Romeo MiTo MY 2011 enjoys a revitalised, high-tech image while retaining its position as a sporty compact capable of winning over customers who care for details and maximum driving comfort. It is no coincidence that the high-performance models in the 2011 range feature brand new variable response shock absorbers with by-pass valves for improved comfort over rough roads without compromising the vehicle's dynamic control and driving satisfaction – features unrivalled by any other car in the class.

The Alfa Romeo MiTo MY 2011 range includes two turbo diesel engines (the 95 HP 1.3 JTDM-2 and the 120 HP 1.6 JTDM, both with service intervals of 35,000 km) and four petrol engines. In addition to the 78 HP 1.4, customers can choose from three MultiAir engines: a 105 HP 1.4, a 135 HP Turbopetrol (with manual gearbox or “Alfa TCT” automatic transmission), and a 170 HP turbo petrol.

]]>14/02/2011

Ever aware of new trends from the digital world, Fiat Group Automobiles will launch the new iPhone app “Alfa Romeo Info Mobile” in March to coincide with the Geneva Motor Show.

Already available in Italy, the app will be offered free of charge on “App store” and will include an extensive range of useful functions (in Italian and partly in English), including:

“Your Profile”: allowing you to customise the application with your personal details and the details of your car;
“Find your car”: to record the location of your parked car, making it easier to find again by giving instructions on the route to take;
“Test drive”: to find Motor Villages and Fiat Centres where you can book a test drive;
“Owner Handbook”: containing a summary of your car’s handbook (the Alfa Romeo Giulietta handbook is currently available) plus video footage;
“Contact us”: to contact the Customer Services of each brand directly;
“News and Promotions”: to be kept constantly up to date on all news, as well as any active promotions, consultable for each car;
"Roadside rescue", to call for assistance in the event of a breakdown or accident and "Infotraffic", to check for traffic and accidents on Italian by-passes and motorways.

That's not all. The app for Alfa Romeo also shows you the interior of the Giulietta by offering an X-ray view of the car.

“Alfa Romeo Info Mobile” for iPhone thereby confirms the desire of Fiat Group Automobiles to accommodate the needs of all drivers by offering the very best technology available, naturally including all the latest functions that are being developed for the mobile phone market.

]]>24/02/2011Performance, Italian style and technical excellence aimed at maximum driving pleasure in total safety: this is the essence of the Alfa Romeo 4C.

These values are evident in the brand-new model world-premiered at the Geneva Motor Show and due to go on sale in 2012, when it is set to reinforce Alfa Romeo's global growth plan.

The car is a classic mid-engined rear-wheel drive coupé with two bucket seats, a length of approximately 4 metres and a wheelbase of less than 2.4 metres: dimensions that emphasise the car's compact attributes while also accentuating its agility.

The Alfa Romeo 4C incorporates technologies derived from current Alfa Romeo models: a 200 HP 1750 turbo petrol engine with direct injection, "Alfa TCT" twin dry clutch transmission and Alfa D.N.A. for dynamic control of the car.

The new concept car shares with the Alfa Romeo 8C Competizione and 8C Spider its rear-wheel drive and its design philosophy of combining maximum driving pleasure with Alfa Romeo’s legendary road holding.

The 4C Concept pursues this goal by weight containment achieved through the extensive use of carbon fibre, which also performs a structural function to guarantee exceptional agility and a weight/power ratio better than 4 kg/HP.

The chassis supports a body constructed completely from carbon fibre, inside which there is space for the driver and passenger, while the rear frame structure and the crash boxes use aluminium extensively. The final result is an impressive reduction in weight to less than 850 kg, as well as an optimised centre of gravity, giving the added advantage of increased agility and better handling on the most challenging roads.

The 4C Concept reflects the Brand's sporting traditions with a design that returns to Alfa’s origins, when agility and weight/power ratio were the keys to a successful racing car, and combines these glorious traditions with practical Alfa Romeo technology for every day driving.

The Alfa Romeo 4C is unashamedly Alfa to the core, a supercar that delivers unique driving sensations on fast country roads, and even more so on the track, where speed and cornering ability really count.

]]>02/03/2011New exterior colours and brand-new interior fabrics. All the engines are Euro 5 compliant and with Start&Stop as standard. New options and innovative technology for maximum comfort and driving satisfaction. These, in brief, are the new features of the Alfa Romeo MiTo 2011 range.

In detail, the new range now offers two turbodiesels (95 HP 1.3 JTDM-2 and 120 HP 1.6 JTDM) and four petrol engines: 78 HP 1.4, 1.4 MultiAir in three power levels - 105 HP aspirated, 135 HP Turbo petrol coupled with manual gearbox or Alfa TCT gearbox, and 170 HP Turbo petrol. The car comes in a choice of four equipment versions (Progression, Distinctive, Super and Quadrifoglio Verde). An exclusive Sport Pack is also available on Distinctive versions.

In this way everyone can find the best MiTo for their tastes and needs. The options also include: three different seat trims plus upholstery in top-quality “Pelle Frau” in three different colours; three interior environment colours with a “Sprint” dashboard on the Progression; and two interior environment colours with a “Competizione” dashboard on the Distinctive. Seven different alloy wheels are also available (16”, 17’’ and 18”), as well as 11 different body shades that reflect every facet of the new Alfa Romeo's sporty nature. These are combined with a multitude of tail-light and headlight frame colours and finishes: chrome plated, satin, glossy or matte, in titanium grey or body coloured.

To emphasise the model’s innate elegance, the 2011 range is introducing the new "metal bronze" metal-flake colour (aluminium and mica together) and a two-tone interior produced with brand new material for the dashboard insert and door panels. A new high-tech fabric has been added for the seats, consisting of a smooth, compact mesh that is as fine and glossy as silk.

In short, the Alfa Romeo MiTo MY 2011 has a revamped high-tech image while retaining its position as a sporty compact car capable of winning over customers who care for details and maximum driving comfort.

It is no coincidence that the versions in the 2011 range that are powered by high-performance engines (135 HP and 170 HP 1.4 Multiair Turbopetrol and 120 HP 1.6 JTDM-2) feature brand new variable response shock absorbers with by-pass valves to improve comfort over rough road surfaces without compromising the car’s dynamic control and driving satisfaction – unrivalled by any other car in the class.

In the field of infotainment, the MiTo MY 2011 also offers a new USB and AUX-in socket allowing you to connect your MP3 player directly to the Blue&Me system. As an option, customers can also order a “Blue&Me-TomTom” portable navigation device fully integrated in the dashboard. This incorporates “IQ route” technology, to find the best route on the basis of the date and time of travel, calculated through a database that contains traffic information on a statistical basis. Thanks to the TomTom Home web application customised for Alfa Romeo, further features will also become available. These include the on-line updating of maps and "MapShare”, the large internet community with over 5 million registered users sharing information on maps in real time.

]]>29/03/2011From the Alfa Romeo website, via the Peace Wind Japan Association, it is now possible to help the people whose lives have been overturned by the terrible earthquake that struck Japan in March.

Go to this link to donate one Yen “for the price of a simple click”. The site allows users to make a donation simply by clicking on the button on the page. This simple operation allows users to make a donation without having to pay anything: one Yen for every click, donated directly by Alfa Romeo to guarantee the support necessary to meet the cost of humanitarian aid and first necessities such as water, food and other supplies. The support campaign will remain online for 6 months with every hope of reaching our goal of 1 million clicks.

Peace Winds Japan is a non-government organisation that has been supporting populations involved in conflicts, environmental disasters, poverty and other misfortunes for years. Located in Japan, Peace Winds Japan has worked in various parts of the world over the years, particularly in areas struck by earthquakes and crisis situations or damaged by severe environmental disasters.

]]>08/04/2011Technical research that is always at the cutting edge, plus superlative road holding and driving satisfaction, combined with the maximum efficiency of the vehicle: these are the qualities that have always set Alfa Romeo apart in the world motoring scenario. The same values lie behind the Alfa Romeo 4C Concept, a compact "supercar" which represents the true essence of a sports car according to the values of the brand: performance, Italian style and technical excellence, offering maximum driving pleasure in total safety. That's why the Alfa Romeo 4C Concept is "Ambassador DNA Technology", or ambassador of the engineering heritage that distinguishes the Alfa Romeo vehicles of today and tomorrow.
"D.N.A. Technology" is the Alfa Romeo philosophy for the technical development of all its models. Every car must know how to combine excellent dynamic performance (according to the brand's tradition), performance efficiency and environmental sustainability, maximum comfort and active and passive safety with control in all conditions.
In this perspective the 4C concept is the most advanced level of "D.N.A. Technology", where the "D" of Dynamic, linked to the performance and dynamics of the vehicle, is enhanced by transferring the perfect equilibrium between pleasure and thrill of performance with the awareness of efficiency in the daily driving experience.
The car on display in Frankfurt is marked by the new "Fluid Metal" livery that dynamically enhances the smooth, curvy and original lines. And precisely thanks to this attractive "Made in Italy" exterior, the Alfa Romeo 4C Concept has been voted "Most Beautiful Concept Car of the Year" by the readers of the German magazine, Auto Bild, coming out on top of its many competitors presented over recent months at the Geneva, Detroit, Tokyo and Shanghai Motor Shows.
The launch of the 4C is scheduled in 2013. In recent months the project was refined and enriched with technical contents to enhance the dynamic excellence of the car. The weight is confirmed at around 850 kg, with power topping 200 HP and a weight to power ratio less than 4 kg/HP, a value worthy of a real "supercar".
The concept presents the formula of the two-seater, rear-wheel drive coupé with its central engine, a length of approximately 4 metres and a wheelbase of less than 2.4 metres. These dimensions on the one hand emphasise the car's compact attributes while also accentuating its agility on the other.
The Alfa Romeo 4C Concept uses technology and materials derived from the 8C Competizione - carbon, aluminium, rear-wheel drive - and technology from Alfa Romeo models currently on sale: the 1750 turbo petrol engine with direct injection, the "Alfa TCT" twin dry clutch transmission, in short all the best of the "D.N.A. Technology", obviously including the Alfa DNA dynamic control selector that is its physical expression inside the interior of all the Alfa Romeo's.
Together with this fascinating car, queens of the stand in Frankfurt are the Giulietta and Mito models with their latest stylistic and technological innovations which represent a perfect union between performance, comfort and efficiency, in line with the Alfa "D.N.A. Technology" philosophy.
The spotlights will also be on the Alfa Romeo Giulietta in the 170 HP 1.4 TB MultiAir with Alfa TCT version, in which the Alfa "D.N.A. Technology" is tangibly seen. Dynamic: reference is clearly made to the automatic gearbox also installed on the Alfa Romeo 4C Concept "supercar", a twin dry clutch transmission that ensures greater driving comfort and a sportier feeling than the automatic gearboxes with torque converter, but with lower running costs. Natural: because the fuel consumption and emissions are extraordinarily reduced. All weather: there will be a customised adjustment to get maximum grip in the most difficult situations.
This advanced automatic transmission can operate in totally automatic or sequential mode by manually managing the "up and down" positions of the accurate and ergonomic gear lever with which can be combined with the "shift paddles" on the steering wheel.
This gearbox, available on the 170 HP 1.4 TB MultiAir and on the 170 HP 2.0 JTDM, makes the Giulietta MultiAir with TCT the most eco-friendly petrol compact in its category and achieves the best efficiency/performance ratio.In particular the Giulietta MultiAir with TCT is the most eco-friendly petrol compact car of its class. In fact, extremely low fuel consumption and emissions (5.2 l/100 km in the combined cycle and 121 g/km emissions of CO2) and at the same time with excellent performance worthy of an Alfa Romeo are recorded: 218 km/h top speed and 7.7 seconds to accelerate from 0 to 100 km/h.
For all these reasons the Giulietta is achieving excellent sales figures and also preserves its value over time by recording a residual value at the top of its class on all the markets.
The Alfa Romeo Giulietta is showcased in Frankfurt with another two models: the cutting-edge of the Giulietta range, a Quadrifoglio Verde 235 HP 1750 Tbi in the Rosso Competizione three-layer colour, and a Distinctive in the shade of Grigio Magnesio equipped with the brilliant 170 HP 2.0 JTDM and all the technical equipment that typifies the range: from the bi-xenon headlights with AFS function (an advanced, state-of-the-art control system that automatically regulates the headlight beam in accordance with the commands given on the steering wheel and that can perform a rotation of up to a maximum of 15°) and the navigation system with maps, pop-up display and TMC Pro to the BOSE Hi-Fi system, Blue&Me system with controls on the steering wheel and AUX, USB and Bluetooth port.
Whatever the Giulietta engine may be, only one philosophy lies behind it: "D.N.A. Technology", that is to say that of combining performance, efficiency and comfort. All the engines are turbo and the set-up has been developed to optimise the "torque efficiency", maximizing performance and minimising fuel consumption, therefore "performance never to the detriment of fuel consumption, and fuel consumption never to the detriment of performance".
The Alfa Romeo stand certainly would not be complete without the MiTo model that has recently been revamped with the introduction of important innovations. First of all, product innovations: all the Mito engines meet Euro 5 regulations and are equipped with Start & Stop as standard.
The set-ups have been revised in order to maximise performance and comfort on the aspirated engines and on the efficient 1.3 JTDm. Added to the high-performance engines (135 HP and 170 HP 1.4 MultiAir Turbopetrol, and 120 HP 1.6 JTDm) are the brand new variable response shock absorbers, with by-pass valve - the "Alfa Adaptive Suspension" - which improve comfort in the stresses due to the various roughnesses in the road while keeping the vehicle's high dynamic control unaltered.
Finally, for the customers interested in maximum driving pleasure, available on the powerful 170 HP 1.4 MultiAir Turbo, the Alfa Romeo MiTo offers the "Alfa Active Suspension", the only car of its class offering this type of content: a system which actively and continuously controls the electronic shock absorbers, perfectly integrated with the "D.N.A. Technology", and manageable through its physical expression inside, that is to say the Alfa D.N.A. driving style selector.
The MiTo therefore confirms it is one of the most technological cars of its class. But in addition to the important product innovations, the model also presents new stylistic features: more external colours available, new interior fabrics and interior shades, new exterior customisation of the headlight frames and mirror fairings to achieve an innumerable number of possible combinations.
Today in Frankfurt MiTo is presenting an important innovations that in the forthcoming months will debut in the range and confirm, yet again, the technological and advanced essence of the little Alfa: the revolutionary 85 HP TwinAir Turbo.
The engine was recently awarded a generous four acknowledgements, excelling over the competitors' engines in all categories in which it competed: Best Engine in its displacement category (under 1,000 cm3), "Best New Engine 2011", "Best Green Engine 2011" and, above all, "International Engine of the Year 2011".
With a power of 85 HP at 5,500 rpm, but above all with a remarkable torque of 145 Nm constantly between 2,000 and 3,500 rpm, it guarantees promptness of response and agility with respect to a significant reduction in fuel consumption and emissions (only 98 g/km of CO2 emissions)
Later will be available also the 85 HP 1.3 JTDm with Start&Stop system as standard that ensures maximum levels of economy and ecology. Equipped with a variable geometry turbocharger, a new variable displacement oil pump and alternator with "smart charge", the 1.3 JTDm produces just 90 g/km of CO2 emissions in the mixed cycle and belongs to the second generation of Multijet engines.
In addition, representing the dual sporty and elegant spirit of the "sportiest mini ever", the exclusive "Quadrifoglio Verde" is also on display at the German show. Coinciding with the debut of the 2011 range, it has been revamped with original and distinctive styling features and other contents of enormous interest in the field of comfort. The MiTo Quadrifoglio Verde, equipped with the powerful 170 HP 1.4 MultiAir Turbo (awarded Best New Engine of the Year 2010), offers the innovative "Alfa Active Suspension", a system that actively and continuously controls the electronic shock absorbers developed by teaming the designers and road testers of Alfa Romeo with the latest engineering techniques from Magneti Marelli.
A blend of experience gained on the racetrack, the system allows the MiTo Quadrifoglio Verde to excel even further in terms of agility and handling, giving it exceptional driveability and unparalleled safety. Without considering that the "Alfa Active Suspension" system perfectly interfaces with the three different dynamic control settings of the "Alfa DNA" device ("Dynamic", "Natural" and "All Weather"), managing all the Alfa "D.N.A. Technology" applications on the car: from the ESP, steering column and Q2 electronic differential to engine response and, if present, the Alfa TCT.
Therefore, the 4C Concept, Giulietta and MiTo models are the perfect expression of the "Alfa D.N.A. Technology" philosophy: the industrial design of vehicles with state-of-the-art mechanics and engineering able to achieve a compromise between the features of comfort, performance, safety and efficiency, giving the driver the possibility to customise the car's character using the Alfa D.N.A. selector. These are precisely the features which make an Alfa Romeo such a special car, a product that in everyday use turns the concept of simple "means of transport" into an all-round thrilling driving experience.
Finally, brochures and certain dedicated publications at the stand will be introducing visitors to the products of FGA Capital, a financial company (joint venture of Fiat Group Automobiles and Crédit Agricole) specialised in the automotive segment. The company is operating in all the major European markets, and in Germany with FGA Bank, with a sole mission: support the sales of all the Fiat Group Automobiles brand vehicles by offering innovative financial products with high added value services targeted at the dealership network, private customers and companies.

]]>30/08/2011As close to the world of music as ever, Alfa Romeo is launching a truly unique music event this month: on Friday 9 September, for the first time, the façade of the European Parliament in Brussels will become the “vertical” stage for some of the most famous international DJs. The Alfa Romeo MiTo is taking a leading role in and is official car of the third edition of Vertical Stage, the music project that has broken the boundaries of traditional live concerts, with artists giving “suspended” performances.
Part of the Youth Convention on Volunteering, the biggest public event organised by the European Youth Forum from September 7 to 11 to celebrate the work of young volunteers, Vertical Stage will be electrifying the square in the heart of Europe with the live performances by Motel Connection, The Compact Disk Dummies and Hot Chip directly from the European Parliament’s balcony of the Ancienne Gare.
The evening will start at 7:30 p.m. with The Compact Disk Dummies, the band of very young Belgian brothers (born in 1995 and 1997), who are already greatly appreciated by critics for their inborn artistic talent. They will be followed by Motel Connection from Turin, an established Italian electronic music project which came out of Subsonica, now set to be exported, as a tribute to the home city of the event. Then there will be a DJ set by special guests Hot Chip, supported by the band’s multi-instrumentalist AL DOYLE, guitarist with LCD Soundsystem.
Vertical Stage, first staged at the Paratissima contemporary art event in Turin and then immediately repeated in Milan during International Design Week, was created by twenty-five year old Stefano Pesca from Turin with the objective of breathing new life into city spaces, which become protagonists and not merely settings for cultural events. The usual concept of a horizontal stage is subverted with Vertical Stage – hence the name – by exploiting the architecture of the buildings and their balconies. The uniqueness and prestige of the location for this edition will lend a particularly fascinating, singular effect to the event.
The choice to take part in the third edition of Vertical Stage is still further proof of Alfa Romeo's commitment to supporting events which express the highest levels of dynamism and energy. A journey that the brand set out on in 2008 and which demonstrates the values it shares with the world of music, accompanying DJ sets, concerts, bands, exhibitions and top-level sessions.

]]>07/09/2011Giulietta talks about herself once more. While she introduced herself in the first advertising campaign, saying “I am Giulietta” and assuming the face and multi-faceted personality of Uma Thurman, today she represents herself with an emotionally charged verbal crescendo: “look at me, touch me, provoke me, protect me, judge me…”
The 30” film races frenetically through a series of images: metropolitan locations alternate with desert dunes, the joyful innocence of children replaces the sensuality of an alluring woman. A symbolic narrative, which expresses the strengths of the Giulietta: technology, performance and dynamism, lightness, efficiency, Italian style, comfort and driving pleasure. This is all accompanied by a soundtrack by Flavio Ibba, who also lent his services for the launch commercial.
Produced by Akita Film and directed by Luca Maroni, the commercial was shot in Barcelona and the fascinating Bardenas Reales, Europe’s largest desert, in the south-east of Navarra (Spain).
Created by Armando Testa advertising agency for TV, print media and radio, the advertising campaign highlights this car’s winning spirit, which has no fear of being put to the test since it blends excellent dynamic characteristics, efficient performance and environmental friendliness, maximum comfort and passive and active safety with control in all circumstances.
Giulietta, in short, has no fear of challenges. And it declares this in no uncertain terms with the new slogan: “I am Giulietta. Before you talk about me, put me to the test.”

]]>09/09/2011Designed for both transversal and longitudinal applications, the new 4-cylinder engine will have a displacement of 1.8 liters and maximum output of 300 hp, setting a new performance standard in its category. It will also be compliant with future emissions standards in both Europe (Euro 6) and the U.S. (Tier 2 Bin 5).

Made entirely of aluminum, the engine will incorporate the most advanced technological content, including a 200-bar gasoline direct injection system, dual variable timing and a high-efficiency turbocharger.

The aluminum architecture, combined with the most innovative technologies, will offer power-to-weight ratio, fuel efficiency, acoustic and vibrational comfort, and driving performance that are the very best in its category and characteristic of Alfa Romeo engines.

“This is an extremely important step for Alfa Romeo, as we continue to reposition our brand and prepare it for global distribution. The United States remains our primary objective as we prepare for a 2013 introduction of our models,” added Harald J. Wester, Fiat’s Chief Technology Officer and head of the Alfa Romeo and Maserati Brands. “The dedication of Group-wide resources to develop specific powertrain solutions for the specific needs of Alfa Romeo is a reflection of the renewed thrust we are placing on the development of this brand. This is a first step in a series of initiatives to be implemented in the near future which will reconnect Alfa Romeo to its historical roots as a premium Italian sports car brand.”

]]>03/10/2011The Interactive Key Award is a national Internet and online and interactive communication award that selects the professionals who have stood out in terms of creativity, originality and technological innovation. The panel is made up of experts in the online communication sector, account managers, creative directors, managing directors and industry journalists. The criteria based on which the panel evaluates the works entered are creativity, content quality, innovation and visitor-friendliness.
Created by the Domino agency, the Mitoenergymachine website is a dynamic environment conceived to transmit all of the personality of the Alfa Romeo MiTo, the Energy Machine that packs style, agility and technical excellence designed for driving satisfaction into a length of just 4 m.
It is more than just the usual product website, but a sort of "iPad compliant" magazine, therefore ideal for being browsed on the new tablets. It is divided into five main sections: three of them are "Music", with all of the national and international electronic music events and festivals of which the MiTo is a partner; "Sport", which presents the fitness and 2011 SBK World Championship events and activities that the sporty compact sponsors; and "Mind", dedicated to creativity with the design contest that the Turin IAAD students participated in to put themselves to the test in creating graphics for the car inspired by music. Completing the navigation contents are the "MiTo" section, where visitors can discover the model through the configurator and photo gallery; and "Social", which presents the projects in the world of the Alfa Romeo social networks, including the innovative Social NetWall, the aggregator of all of the brand's contents on the most well-known social channels.
www.mitoenergymachine.com

]]>12/10/2011On a day when Craig Alexander won his third world title and set a new event record (previously held by Luc Van Lierde), it was an excellent result for Daniel as he equalled the best ever finish by an Italian at Kona (Danilo Palmucci in 1994) and set the fastest ever time, 8h:31m:20s.

It was a tough competition, but he did well. After withdrawing from the previous event, Daniel was looking for a good finish and certainly not a repeat of previous mistakes.

He finished the swim in touch with all the leading athletes and then kept a good pace on the bike, not allowing himself to get sucked in by the bursts of his rivals. Daniel's run was not at the level of the leading athletes, but he was consistent on a very challenging course where heat and fatigue took their toll. He gritted his teeth, pushed on through the pain barrier and finished in a highly commendable position.

Kona really is the Ironman event to end all Ironman events. It is such a tough race, but Daniel knew what he had to do and he secured a great result. Now he knows what Kona is all about, Daniel can prepare himself for an even better result in 2012.

But first, he should celebrate a result that ends a hugely successful season!

You can get results and the latest news on www.ironmanlive.com

]]>13/10/2011The new Alfa Romeo 4C application is presently available for iPads and Android.

The extraordinary allure and technological state of the art of the new Concept Car are making headway in the digital world with a unique application. When it is started, the app launches an exciting preview film clip on the car. The user is guided in his discovery of the supercar along a free or guided interactive path.

The user can explore the car 360° by zooming in on every detail while freely browsing and interacting with the screen. The car can be rotated to admire its charm and Italian styling.

With guided browsing, on the other hand, the application suggests a path that goes from the sinuosity of the tail light and elegance of the headlight to the flair of the mirrors, lightness of the carbon fibre bodywork, power of the engine and the lithe lines with a pan shot from above.

Detailed hot spots are available in both interaction modes to describe the distinguishing features. It is an interactive journey in search of a car made unrivalled by its details and colours: a captivating "lava red" and an amazing "fluid metal".

The application is available in Italian and English and will soon become available for Android tablets as well.
Download it right away from iTunes and Android Market.

]]>12/12/2011A winding dynamic road, for experiencing the emotion that only Alfa Romeo cars can offer, thanks to their agility, power and safety. This is the stand that the Brand is presenting at the 82nd Geneva Motor Show.

Two examples of the Giulietta Exclusive, a 2.0 JTDM and a 1.4 TB MultiAir, both 170 HP, are first in line to steal this evocative scene. Both feature the exclusive Alfa TCT, a transmission which operates either in completely automatic or sequential mode. The Giulietta MultiAir with Alfa TCT, in particular, is the most eco-friendly petrol compact in its category. It can boast extremely limited consumption and emissions (5.2 l/100km in the combined cycle and 121 g/km CO2 emission) while refusing to compromise on performance, worthy of the best Alfa Romeos: top speed of 218 km/h and acceleration from 0 to 100 in 7.7 seconds.  Recorded values also head up the category in combination with the diesel 2.0 JTDM 170 HP engine: compared to the same version with manual gearbox, acceleration from 0 to 100 takes 7.9 rather than 8.0 seconds, consumption (combined cycle) drops from 4.7 l/100km to 4.5, and CO2 emissions from 124 g/km to 119, impressive results for an engine in this category.

The spotlights are also trained on the model’s flagship: the 235 HP 1750 TBi in combination with the exclusive Quadrifoglio Verde trim level. A car which ensures a specific torque of 195 Nm/litre (the highest of the petrol cars in the category) and, as a crowning achievement, a maximum torque of 340 Nm delivered at just 1,900 rpm. A 120 HP Giulietta Distinctive 1.4 Turbo completes the exhibition.

Together with the four examples of the Giulietta, the public can admire three Alfa Romeo MiTos: in addition to the new 85 HP 0.9 Turbo TwinAir in the Distinctive trim level and the 135 HP 1.4 MultiAir with Alfa TCT twin clutch automatic transmission, the powerful 170 HP "Quadrifoglio Verde" 1.4 MultiAir Turbo, revamped with original and distinctive style elements, in addition to content which is particularly attractive in terms of comfort. It offers the innovative “Alfa Active Suspension”, a system that actively and continuously controls the electronic shock absorbers, the fruit of work by Alfa Romeo designers in conjunction with road testing, allowing the car to excel even further in terms of agility and handling, lending it exceptional driveability and unparalleled safety.

Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, through illustrative materials and dedicated media at the stand.

]]>05/03/20122.8% in Europe and 14.5% in Italy: these are the record-breaking shares of the Giulietta. In absolute terms this means that in 2011 alone approximately 80,000 cars were registered in Europe, of which 45% were in Italy (35,000). The foreign markets in which the Giulietta achieved the best results are France (more than 9,200 cars), the UK (more than 7,100 cars) and Germany (more than 6,300 cars), and since the launch, midway through 2010, Giuliettas ordered worldwide total almost 140,000.

The best-selling trim levels were the top-of-the-range, the "Distinctive" and "Exclusive", which depict roughly 90% of the total. Also as far as engine versions are concerned, the lion’s share is taken by the most powerful: for example, the 1.4 MultiAir 170 HP represents 15% of the sales mix, about seven times the average for the segment in this power bracket. The best-selling engine version overall, however, is the 1.6 MultiJet 105 HP, achieving 35% of total sales.

As for the colours, the top-seller is ghiaccio white (that of the advertising campaign) on 35% of the cars, whilst the reds - an indispensable part of the Alfa range - represent about 16% of the total. Speaking of red, the sport packs in the range have had a warm reception; of the customers who choose the Distinctive/Exclusive trim levels, almost half personalise their Giulietta with their own sporting touch.

The public that the Giulietta has won over is extensive and varied. The majority are customers aged 40 on the average with a medium/high-level education. Women make up 20% of the customer base (in line with the market), while families represent no less than half of purchasers, against the trend compared to the segment average which is one-fifth.

Its considerable success hinges on simple considerations. The Giulietta kept the promises she made at launch: handling and driving pleasure, quality and limited running costs, comfort and passenger room, and active and passive safety. The Giulietta has assumed a place in the tradition of the best Alfa Romeos, drawing on its heritage of dynamic performance, without compromising on efficiency and convenience in everyday use.

The secret behind this performance is drawn from continuous technological research, which finds its utmost expression in the Giulietta. One of many examples is the Alfa TCT automatic transmission, thanks to which the car achieves an excellent performance to fuel consumption ratio for the segment.

New proof of the build quality of the Giulietta is also found in the service coupons. Compared to the competition, the Giulietta is the car that has to be serviced the fewest number of times during the first three years of life or at 90,000 km. All this demonstrates the efficiency and low running costs which led to the success of the car not only among individuals but also in fleets, where the Giulietta is Italy’s best-selling car and is making it’s way into the corporate policies of Europe’s biggest companies.

Certainly one indication of the Giulietta’s superior quality is the maintenance of its value over time Nevertheless, the crucial test above all lies in customer satisfaction: 98% say that they are satisfied and almost all (90%) recommend the car, 15 points above the overall market average for models at launch.

]]>05/03/2012The Giulietta broke records throughout 2011, gaining the highest share ever achieved by an Alfa Romeo in the compact segment. And 2012 begins with important developments: this model range expands with two new engines, the 120 HP 1.4 LPG Turbo with dual fuel (LPG and petrol) and the 105 HP Turbo Petrol with Start&Stop as standard.

Available with three trim levels (Giulietta, Progression and Distinctive) for all European markets, the new LPG power unit is a thrilling mix of power and technology in line with the Brand’s values, since it is able to unite high-level performance with respect for the environment and low running costs.

Designed, produced and guaranteed by Alfa Romeo, the Giulietta LPG - with a maximum power of 120 HP (88 kW) at 5,000 rpm and a maximum torque of 206 Nm (21 kgm) at 1,750 rpm - reaches a top speed of 195 km/h and accelerates from 0-100 in 10.3 seconds.  On this version too, the ALFA DNA driving selector comes as standard, allowing the car’s personality to be adapted to the needs of the driver and different road conditions: Dynamic for those seeking a sporty drive, Natural for driving with maximum efficiency and All Weather to improve grip in adverse weather conditions.

As mentioned beforehand, the second development in the 2012 Giulietta range is the introduction of the 105 HP 1.4 Turbo Petrol power unit for the Giulietta and Progression trim levels. Balance and temperament are the characteristics of this engine, which assumes a central position in the segment and represents one of the best choices.

Leading its category in terms of power (105 HP at 5,000 rpm) and torque (206 Nm at 1750 rpm), this power unit ensures full involvement at the wheel, making the Giulietta an undisputed star in urban traffic.

]]>06/03/2012From 1st May, 2012 Chrysler Australia group will act as the distributor for Fiat, Alfa Romeo and Fiat Professional brands in Australia.

Under the new agreement, the current Fiat and Alfa Romeo dealer group, which numbers 17 passenger dealerships with 22 commercial vehicle outlets across the country, will report into the Melbourne-based Chrysler Australia group.

Sales for the Fiat, Alfa Romeo and Fiat Professional brands during 2011 were recorded by Vendor Field Analytical and Characterization Technologies System (VFACTS) at 2,635 vehicles.

Models offered on the Australian market include the Alfa Romeo 159, the 159 Sportwagon and the Giulietta. Fiat models include the Fiat 500, the Fiat 500 Abarth, and Fiat Professional brands Ducato and Scudo.

The Chrysler Australia group of companies, which currently manages the Chrysler, Jeep and Dodge brands in the Australian market, has seen a remarkable surge in sales in the past twelve months. Calendar year 2011 saw the American marque increase combined sales by 27.5%, and 2012 January and February sales are up 78% on the same period last year.

The transfer of distributorship of the Fiat, Alfa Romeo and Fiat Professional brands to the Chrysler Australia group has occurred on the back of the global strategic alliance formed between the Fiat S.p.A. in Italy and the Chrysler Group in the United States in 2009.

]]>03/04/2012Checa outpaced Englishman Tom Sykes of the Kawasaki team in both race one and race two to win with a clean margin. More importantly, he beat his rival for the title, Aprilia rider Max Biaggi, who finished fourth.

"It was another incredible day that I will never forget", commented the Spanish rider. "Sykes was going at a very quick pace at the beginning of the first race, but I stayed close to him and when I noticed that he was starting to have difficulty in a few points of the circuit, I seized the opportunity to pass him. In the end I was able to increase the gap, so much so that I was rather confident during the last stage." Carlos Checa, “El Toro”, now has a four-point lead over Max Biaggi, whereas Marco Melandri (BMW) ranks tenth.

The next appointment is 22 April in Assen (Netherlands).

]]>05/04/2012This year, Alfa Romeo celebrates the 50th anniversary of the “Giulia”, a car which is particularly significant in the hundred-year history of the Milanese brand; it is a model that has successfully represented the technical and creative talent of Alfa Romeo during a time of exceptional growth for the company.
Style, technical content, performance levels, reliability and innovation are just some of the features which made the “Giulia” a worldwide success: with a million models sold between 1962 and 1977, in all its bodywork variants and engine versions, the “Giulia” achieved global distribution and became part of the collective imagination, taking its place as one of Alfa Romeo’s iconic cars.

The very same team who contributed to the phenomenon of the Giulia came up with the official logo for the 50th anniversary of the “Giulia TI”, which was presented on 27 June 1962 at the Monza racetrack, a venue which saw the official return of Alfa Romeo to competitions three years later, with the “Giulia Sprint GTA”, another extraordinary car from the Giulia range.

The logo originates from a very famous advertisement, the slogan of which, “designed by the wind”, underscores the aerodynamic quality of the Giulia saloon, which had a cX of 0.34 – still an impressive value today – also resulting from its “revolutionary” and highly personal design, which has always differentiated the sporty Milanese saloon amid the competition.

Alfa Romeo clubs, enthusiasts and automotive fans will be paying tribute to the Giulia all over the world, culminating on 24 June in Balocco, on the test track conceived and developed over the same period as the Giulia.

]]>26/04/2012