Alfa Romeo & Active Sports

Performance, dynamism, passion and determination: these values describe the heart of Alfa Romeo, specifically the MiTo Energy Machine, the car that has the energy of sport in its blood.
At the Rimini Fitness Festival (12-15 May), Alfa Romeo, in collaboration with fitness guru Paolo Evangelista, introduced the Alfa MiTo Fitness Driver, a special apparatus consisting of a fibreglass bar and two elastic straps for training anywhere, with the help of your car.
All the ways to get the most of out of this apparatus will be introduced by Paolo Evangelista in a series of lessons in Italy's most important Fitness Centres. Fitness is movement, wellbeing and feeling good about yourself. The passion of Alfa Romeo for sport goes one step beyond however, and explores its more extreme expressions. Since 2011, Alfa Romeo has joined the world of the Triathlon (swimming, cycling and running) and Giulietta attended the Iron Man Tour legs in Pescara and Zurich. Endurance and participation: these are the two key definitions of true sport for Giulietta.


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