Two examples of the Giulietta Exclusive, a 2.0 JTDM and a 1.4 TB MultiAir, both 170 HP, are first in line to steal this evocative scene. Both feature the exclusive Alfa TCT, a transmission which operates either in completely automatic or sequential mode. The Giulietta MultiAir with Alfa TCT, in particular, is the most eco-friendly petrol compact in its category. It can boast extremely limited consumption and emissions (5.2 l/100km in the combined cycle and 121 g/km CO2 emission) while refusing to compromise on performance, worthy of the best Alfa Romeos: top speed of 218 km/h and acceleration from 0 to 100 in 7.7 seconds.
Recorded values also head up the category in combination with the diesel 2.0 JTDM 170 HP engine: compared to the same version with manual gearbox, acceleration from 0 to 100 takes 7.9 rather than 8.0 seconds, consumption (combined cycle) drops from 4.7 l/100km to 4.5, and CO2 emissions from 124 g/km to 119, impressive results for an engine in this category.
The spotlights are also trained on the model’s flagship: the 235 HP 1750 TBi in combination with the exclusive Quadrifoglio Verde trim level. A car which ensures a specific torque of 195 Nm/litre (the highest of the petrol cars in the category) and, as a crowning achievement, a maximum torque of 340 Nm delivered at just 1,900 rpm. A 120 HP Giulietta Distinctive 1.4 Turbo completes the exhibition.
Together with the four examples of the Giulietta, the public can admire three Alfa Romeo MiTos: in addition to the new 85 HP 0.9 Turbo TwinAir in the Distinctive trim level and the 135 HP 1.4 MultiAir with Alfa TCT twin clutch automatic transmission, the powerful 170 HP "Quadrifoglio Verde" 1.4 MultiAir Turbo, revamped with original and distinctive style elements, in addition to content which is particularly attractive in terms of comfort. It offers the innovative “Alfa Active Suspension”, a system that actively and continuously controls the electronic shock absorbers, the fruit of work by Alfa Romeo designers in conjunction with road testing, allowing the car to excel even further in terms of agility and handling, lending it exceptional driveability and unparalleled safety.
Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive sector, through illustrative materials and dedicated media at the stand.
The best-selling trim levels were the top-of-the-range, the "Distinctive" and "Exclusive", which depict roughly 90% of the total. Also as far as engine versions are concerned, the lion’s share is taken by the most powerful: for example, the 1.4 MultiAir 170 HP represents 15% of the sales mix, about seven times the average for the segment in this power bracket. The best-selling engine version overall, however, is the 1.6 MultiJet 105 HP, achieving 35% of total sales.
As for the colours, the top-seller is ghiaccio white (that of the advertising campaign) on 35% of the cars, whilst the reds - an indispensable part of the Alfa range - represent about 16% of the total. Speaking of red, the sport packs in the range have had a warm reception; of the customers who choose the Distinctive/Exclusive trim levels, almost half personalise their Giulietta with their own sporting touch.
The public that the Giulietta has won over is extensive and varied. The majority are customers aged 40 on the average with a medium/high-level education. Women make up 20% of the customer base (in line with the market), while families represent no less than half of purchasers, against the trend compared to the segment average which is one-fifth.
Its considerable success hinges on simple considerations. The Giulietta kept the promises she made at launch: handling and driving pleasure, quality and limited running costs, comfort and passenger room, and active and passive safety. The Giulietta has assumed a place in the tradition of the best Alfa Romeos, drawing on its heritage of dynamic performance, without compromising on efficiency and convenience in everyday use.
The secret behind this performance is drawn from continuous technological research, which finds its utmost expression in the Giulietta. One of many examples is the Alfa TCT automatic transmission, thanks to which the car achieves an excellent performance to fuel consumption ratio for the segment.
New proof of the build quality of the Giulietta is also found in the service coupons. Compared to the competition, the Giulietta is the car that has to be serviced the fewest number of times during the first three years of life or at 90,000 km. All this demonstrates the efficiency and low running costs which led to the success of the car not only among individuals but also in fleets, where the Giulietta is Italy’s best-selling car and is making it’s way into the corporate policies of Europe’s biggest companies.
Certainly one indication of the Giulietta’s superior quality is the maintenance of its value over time Nevertheless, the crucial test above all lies in customer satisfaction: 98% say that they are satisfied and almost all (90%) recommend the car, 15 points above the overall market average for models at launch.
The very same team who contributed to the phenomenon of the Giulia came up with the official logo for the 50th anniversary of the “Giulia TI”, which was presented on 27 June 1962 at the Monza racetrack, a venue which saw the official return of Alfa Romeo to competitions three years later, with the “Giulia Sprint GTA”, another extraordinary car from the Giulia range.
The logo originates from a very famous advertisement, the slogan of which, “designed by the wind”, underscores the aerodynamic quality of the Giulia saloon, which had a cX of 0.34 – still an impressive value today – also resulting from its “revolutionary” and highly personal design, which has always differentiated the sporty Milanese saloon amid the competition.
Alfa Romeo clubs, enthusiasts and automotive fans will be paying tribute to the Giulia all over the world, culminating on 24 June in Balocco, on the test track conceived and developed over the same period as the Giulia.
The Alfa Romeo team is making a name for itself in the multidiscipline sports category. Its members are international athletes, and the team has gained a large number of victories in Italy and abroad over its eleven-year history.
In the Italian stage of Ironman 2012 held in Pescara, our team truly surpassed itself and won an unexpected third place with Paul Amey, a talented Brit in the international duathlon. This Peperoncino Team member left the swimming leg in one of the top positions, played for time in the cycling race and then launched a final attack in the running leg.
He completed the competition placing third with an excellent time in 4H18'28".
But the good news for the Peperoncino Team and Alfa Romeo Giulietta is just at the beginning. The placings of Italians Gabriele Mazzetta and Gabriele Rolla, in addition to Tourny Degham, who also stood out in the shorter races, were fantastic.
After Pescara, Ironman 2012 will transfer to Nice, France. This appointment will be in the international spotlight, closely followed by the media, also due to the presence of U.S. cycling legend Lance Armstrong.
The Alfa Romeo Giulietta will definitely be out on the front line as both official car of the event and as a team member racing with the Peperoncino Team. Its presence exemplifies a stronger and stronger bond with this sports discipline and its values: performance, endurance and sportsmanship.
Sealed in 1995 and renewed for a further four years today, the partnership with Europ Assistance is now available in the Netherlands, Hungary, France, Germany, Switzerland and Portugal, in addition to Italy. It now covers over 80 percent of all Fiat Group Automobiles vehicles on the road.
With this agreement, FGA can now offer a full range of services to customers tailored to all needs with coverage 24 hours a day, seven days a week, 365 days a year. These include: roadside rescue in case of accidents or breakdown (including flat battery, lack of fuel or punctured tyre), replacement car or alternative transportation to reach destination (taxi, train or air), in all the foreseen cases and described in the vehicle's on-board documents.
For Diego Pistone, Head of the Fiat Group Automobiles Parts&Service division for the EMEA region: "The innovative services offered in partnership with Europ Assistance confirm the commitment and care with which Fiat Group Automobiles assists its Customers at every stage of their vehicles' lives. It is a complete range of services, representing the ideal solution for those whose experience with cars is not limited to leisure time, but extends to their work activity, a context where category-leading service is a must."
For Richard Casnighi, Director of Automotive Sales for the Europ Assistance Group's international division, "the renewal of this Pan-European agreement will strengthen our privileged international partnership with Fiat Group Automobiles and is part of a long-term strategy that aims to offer Fiat Group Automobiles customers high-quality and increasingly innovative services to meet their growing mobility needs".
A Fiat Group Automobiles Customer Care mobile app will soon be available for this roadside rescue service. Already available in Apple and Android stores for 15 European markets, a rapid, geolocalised rescue services will also be available by July for Ciao Fiat Mobile, Lancia Everywhere Mobile, Alfa Romeo InfoMobile, I am Jeep Mobile and Abarth 24h Mobile. In Italy, for example, Europ Assistance can already be contacted from nearly all apps. Soon, Fiat Ducato Camper Mobile and Fiat Professional Mobile will be launching rapid, geolocalised rescue services on their platforms too.
In addition to receiving roadside assistance, all apps provide many other services, like help searching for parking, vehicle warranty information and indication of the closest service centre.
The event will start from the magnificent Plage du Centenaire, where the triathlon athletes will tackle two circuits of 2.4 km and 1.4 km to then climb onto the saddle and strike into the Nice hinterland. The stretch covered by bicycle will cross through 17 Alpes-Maritimes municipalities with a 1800-metre difference in height and a lengthy descent that will take the competitors back to Nice, where a marathon will decide the fate of the race.
Despite the absences of Domenico Passuello and Marcel Zamora, the Peperoncino Team is getting ready to seize new successes after its achievement at the Italian stage in Pescara. It will be able to count on top-rated athletes like the transalpine Francois Chaboud, who has already won a place on the France Ironman podium, and Trevor Desault, an athlete who has proven to be a true revelation during the last two seasons.
Following the stage on the Côte d'Azur, the Alfa Romeo Giulietta's trip on the Ironman circuit will continue with the appointment in Frankfurt. Starting this year the Giulietta is sponsor of the Peperoncino Team as well as official car of the event. It is one more important opportunity for the Giulietta to promote its values and sports soul through this thrilling competition.
Alfa Romeo MiTo Turbo TwinAir and three days of concerts for its UK début
The star of the event is the new Alfa Romeo MiTo Turbo TwinAir equipped with the innovative two-cylinder 0.9 Turbo TwinAir – voted “International Engine of the Year 2011” – which guarantees response and agility owing not only to an output of 85 HP at 5,500 rpm, but above all to a torque of no less than 145 Nm, constant between 2,000 and 3,500 rpm. All with a significant reduction in fuel consumption and emissions (only 98 g/km of CO2).
To launch this new model, Alfa Romeo is hosting a series of live acoustic performances by three big names at the stand prepared for the “Goodwood Festival of Speed 2012”. In detail, they are the duo Tim Burgess and Mark Collins of The Charlatans, indie icons, supported by British rock legend Steve Cradock of Ocean Colour Scene, and then by alternative indie rocker Marner Brown during the three days of the festival. Also in its new version with Turbo TwinAir, the Alfa Romeo MiTo confirms its status as Energy Machine – the automotive expression of energy, technology and power – which stands out through its affinity with the world of youth and music. It is not by chance that Alfa Romeo has been promoting and sponsoring concerts, music events, DJ sets, bands, exhibits and high-level sessions since 2008. With the Alfa Romeo MiTo, Alfa Romeo is collaborating with original and innovative music projects on an international scale.
The public at the “Goodwood Festival of Speed 2012” can also admire a MiTo equipped with the outstanding turbodiesel 1.3 JTDm, which delivers a maximum output of 85 HP at 3500 rpm and a torque of 200 Nm at just 1500 rpm. This permits a top speed of 174 km/h and acceleration from 0–100 km/h in 12.9 seconds. Equipped with a variable geometry turbocharger, a new variable displacement oil pump and alternator with “smart charge”, the 1.3 JTDm belongs to the second generation of MultiJet engines and produces just 90 g/km of CO2 emissions in the mixed cycle. MultiJet II engines also guarantee category-leading levels of economy, emissions and performance. This means record fuel consumption: just 3.5 litres every 100 km in the combined cycle. What’s more, it must be remembered that as on all other Alfa Romeo diesel engines, the first service is required at 35,000 km, lowering maintenance costs even further.
Alfa Romeo celebrates 50 years of the “Giulia” model with 6 outstanding historic cars
June 1962, Monza - June 2012, Goodwood. Half a century separates these two dates and these two legendary locations for motorsport fans; one car unites them: the “Giulia”, presented to the international press on 27 June 1962 at the Autodromo Nazionale di Monza, a track where Alfa Romeo built up a great part of its legend. The sports saloon from Portello is 50 years old: this model is a fundamental part of the brand’s history, the first car – in all its variations – to be produced in one million models, the Alfa Romeo with the greatest international presence, in the 15 glorious years of its career, with the timeless Spider “Duetto” which carried on as far as 1994, considered “the last Giulia” by enthusiasts.
The Giulias starring at the 2012 edition of the Goodwood “Festival of Speed” could be none other than the coupé racing versions from Alfa Romeo Historic Motoring’s collection: the powerful “1750 GT Am” (1970), the development based on the “1750 GT Veloce”, American version – hence the “Am” in the name – and the “GTA 1300 Junior”, the “enfant terrible”, in wide track configuration, which earned Alfa no less than two European Touring Car Championships in 1971 and 1972. These two cars represent the extremes achieved in tuning the celebrated twin-shaft four-cylinder model for racing by Autodelta, Alfa Romeo’s racing department, which came into being precisely with the “105-Giulia” series: from the 1290 cc of the “Junior” to the 1985 cc of the “GT Am”, and from the 165 HP of the “enfant terrible” to the 230 of the ultimate version. Among the countless international victories of the “GTAs”, “GT Ams” and “GTA 1300 Juniors”, one record stands out: the “GTA” was the first touring car to come in at under 10 minutes on the Nürburgring circuit, over the 24 km of the Herculean Nordschleife. Together with the “racing” versions of the Giulia, a static version of one of the most original prototypes of the 105 series will be at Goodwood: the “Giulia SS” of 1965, designed by Bertone and produced in just one model. The style of this gran turismo, sober and refined, anticipates some solutions, modern and innovative, adopted on certain Italian sports cars in the following years of the seventies.
The Giulia won’t be the only Alfa Romeo model to which enthusiasts will pay tribute. A further four valuable cars from the Alfa Romeo Museum will be on display at the Cathedral Paddock, starting with the “Gran Premio Tipo B - P3” which celebrates no less than 80 years this year. Born in 1932, this single-seater is one of Vittorio Jano’s masterpieces. Its powerful 8 cylinders in line with double supercharger, together with the particular configuration of the transmission and exceptional dynamic qualities allowed the P3 to win all the international Grans Prix from 1932 to 1934. The Tipo B was driven by all the most famous drivers of the thirties – Nuvolari, Varzi, Caracciola, Chiron, Moll – who drove this versatile and effective single-seater to victory even in races which were conceptually distant from the “grand prix” formula, such as the Targa Florio and the Mille Miglia.
The “6C 3000 CM”, a race spider equipped with a 275 HP 3.5-litre six cylinder in line engine, driven by Manuel Fangio in 1953, is another of Alfa Romeo’s official cars present in England. In addition to the ill-fated Mille Miglia of 1953, in the same year Fangio carried the “3000 CM” to victory at the “Gran Premio Supercortemaggiore” in Merano. It is precisely the same vehicle which belongs to the Alfa Romeo Museum, modified by Alfa’s advanced experimental department in 1955 with the adoption of disc brakes. By the side of the “CM” is the “155 V6 Ti” of 1993, the most recent car offered by Alfa to the English public. This year it warms up the 450 HP of its V6 2.5-litre engine in anticipation of the next edition of the Festival of Speed, in which the 155 will celebrate twenty years from the victory by Nicola Larini in the “DTM”, the German Touring Car Championship in which, in the 1993 season, the Italian pilot chalked up half of the races on the calendar.
An event: Vertical Stage Session, a unique, atypical, evocative show turning balconies into a stage, buildings’ fronts into sceneries and the streets into a dancefloor.
Main Partner: Alfa Romeo MiTo, that joined the format from the beginning and supports Vertical Stage Session during all 2012 tour.
After the italian dates (Turin, Milan, Florence) and Brussels’ show on the European Parliament balcony in September 2011 for the “Young Volunteers Stand UP!”, Vertical Stage Session, on Saturday Sept 1st gets to London.
The show starts at 8.00 PM. On the unusual “vertical” stage of Aquarium will play Andrea Bertolini (8.00-9.00 PM), Motel Connection (9.00-10.00 PM) – Samuel, frontman of the Italian band Subsonica, Pierfunk, bassist for their first two records and dj Pisti –and THE FUTUREHEADS DJ SET (10.00-11.00 PM) in a concentrate of electro, rock, indie and dance music.
Vertical Stage Session is a 2.0 social-art experience. A format in which art, sociality, culture, show and urban redevelopment coexist: a true example of Weconomy, the “We” economy, in which the sum of each individual’s intelligence gives birth to a stronger, more drawing collective intelligence.
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The Vertical Stage Session brought with it an eclectic mix of electro, rock, indie and dance, delivered by a series of live events full of talent, passion for music, and much more. A lively audience welcomed artists such as Andrea Bartolini, the Motel Connection and The Futureheads DJ set in their breathtaking stage performance on the original "vertical" London Aquarium stage.
The Alfa Mito has been the main sponsor of all of the Vertical Stage Sessions in Italy (Turin, Milan and Florence) and in Brussels last year.
Alfa Romeo has supported the event since its inception, reflecting itself in its values and originality where art, sociability and engagement combine to create a positive and compelling impact.
The Vertical Stage Sessions continue with Alfa Romeo.: The event will reach Paris on October 6 with all its energy for another night full of art, music and participation. Save the Date!
With two rounds to go (100 points available) the World Championship is more riveting than ever: Biaggi is in the lead again with 318 points and Melandri second once more with a total of 308.5, while Sykes and his 291.5 points have no intention of giving them any breathing space.
The Limited Edition Superbike is distinguished by some elements which emphasise its "racing" character: from the side skirts to the rear dam and from the 18" titanium alloy wheels, behind which emerges the eye-catching red of the Brembo brake calipers, to the aluminium sports pedal unit. This MiTo can "wear" two body colours (Alfa black and red) in combination with three roof colours: black, Alfa red and the new Cristallo white. The same sporty imprint has been given to the interior, enhanced by the Sabelt seats with a wraparound carbon fibre backrest made with the innovative RTM (Resin Transfer Moulding) technology that teams great mechanical resistance with smaller dimensions and lightness. The beating heart under the bonnet is the most powerful engine in the range: the 170 HP 1.4 MultiAir Turbo, a power unit with one of the highest specific power values in the world. The pièce de résistance of this engine version is its outstanding weight/power ratio: 6.7 kg/HP, the best in its category. And that’s not all. At 124 HP/litre, this 1.4 engine is also one of the world leaders in terms of specific power. This aspect should be emphasised, since it demonstrates the effectiveness of the "downsizing" philosophy, which aims to create extremely high-tech engines to increase performance alongside substantial reductions in consumption and emissions: the Limited Edition can in fact boast 139 gr/l of CO2 and 4.8 l/100km (extra-urban cycle), values closer to what you would expect from an economy car than a compact sports car that goes from 0 to 100 km/h in just over 7 seconds.
The SBK Special Series possesses the same sports character. Available with all the engines in the range – except for the 70 HP 1.4 and 170 HP 1.4 – this MiTo offers several of the aesthetic features of the Limited Edition version. Four body colours are available – black, Alfa red, Tornado blue and Cristallo white – in combination with three roof colours: black, Alfa red and the new Cristallo white. Standard equipment includes manual climate control, radio with CD/MP3 player and leather steering wheel. The Special Series can be customised further with the original SBK kit, which includes some of the features of the Limited Edition version: "SBK Limited Edition" stickers, side skirts, rear dam, sports pedal unit, red brake calipers and 17'' or 18" titanium-finished alloy wheels.
And there’s more: the Paris spotlights will also be trained on the Giulietta, which the public can admire with the refined Collezione pack and the exclusive "Sportiva" trim level. The first includes polished chrome door mirror covers and door handles, 17" alloy rims with a new spoke pattern and dark grey finish, headlights with dark trim and new two-tone black and tobacco leather seats with contrasting stitching. The Sportiva trim level is dedicated to all customers looking for a car with a decidedly distinctive look. It is distinguished, for example, by a lowered sports ride, 18" alloy wheels, 225/40 tyres, side skirts and oversized Brembo braking system with red calipers. Plus a host of interior details which also mean business.
Alfa Romeo would like to invite you to the Paris Motor Show 2012 to reveal the new Alfa Romeo Vintage & Limited Edition merchandising line. Print this Coupon and present it at the Alfa Romeo stand, to receive an extraordinary 20% discount on the entire range.
Motel Connection will take centre stage at the social-art experience 2.0 in Bologna. On 22 September, at the side of the Alfa Romeo MiTo, they’ll be taking their unmistakable blend of rock, indie, electro and dance to the city. The band from Turin, formed by Samuel, singer and frontman of Subsonica, seem set to repeat the packed-out dates in Turin, Milan, Brussels and London, with no less than 60,000 in attendance.
The Vertical Stage Session’s artistic crew will arrive at Bologna to bring the Emilian city’s ‘notte bianca’ (night-time cultural event) to life. The evening will kick off at 21:00 from the balcony in Via Rizzoli and, as always, the event set to take off and infuse the whole city with music and energy will be completely free and open to all.
As always, next to Motel Connection and their ever-present crowd of fans will be the Alfa Romeo MiTo, with a heart which beats for music, and which from the beginning of the format has supported the Vertical Stage Session for the whole of the 2012 Tour.