The genesis of the ALFA legend

The genesis of the ALFA legend

1910

The legend started in 1910, when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The first plant was at number 95 Strada del Portello in the north-west outskirts of Milan and the company was called “Anonima Lombarda Fabbrica Automobili” (Lombard Automobile Factory, Public Company), hence the acronym A.L.F.A. The first car - the 24 HP - was made the same year. Designed by Giuseppe Merosi with 4 cylinders of 4 litres, it reached a top speed of 100 Km/h. The first Alfa Romeo badge consisted of two symbols of the city of Milan - the serpent of the Visconti family coat of arms on a blue background and the red cross of the city banner on a white background - all enclosed in a metallic ring with the words “ALFA” and “MILANO” separated by two Savoy knots.


Everything returned to normal

Everything returned to normal

1919

Automotive production was gradually resumed. The Grand Prix, a car designed by Merosi in 1914 that had played a leading role in major racing victories during the early 1920s was retrieved from a pharmaceutical products factory where it had remained during the war.


ALFA 24 HP

ALFA 24 HP

1910

ALFA 24 HP

The first. Three hundred 24 HP cars were produced. Designed by Giuseppe Merosi, the car had up-to-date specifications for the period, including a monobloc engine and a single shaft transmission. It stood out for its excellent pick-up and carefully-built mechanical parts. For racing, Merosi developed the 15 HP Corsa in 1911 with a power output of 45 HP. Improvements were made to this model in 1914 (the 15-20 HPs), the less complex but equally lively 12 HP was created in the wake of the 24 HP.


Alfa 40 - 60 HP

Alfa 40 - 60 HP

1913

Alfa 40 - 60 HP

A true sports car. The 40-60 HP of 1913, offered outstanding performance with very low fuel consumption with more than 6 L of cylinder capacity overhead valves driven by rods and rockers and two camshafts in the crankcase. The car did not disappoint the expectations of motorsport enthusiasts: in its debut at the Parma-Poggio Berceto race, it was placed first in its category and it won at Mugello during the two-year period 1920-1921. 27 Cars were produced, including one with a torpedo-shaped Castagna body for Count Ricotti, which was capable of reaching 139 Km/h.


Alfa Grand Prix

Alfa Grand Prix

1914

Alfa Grand Prix

The international. To establish the Alfa brand in international racing, in 1914 Merosi designed the Alfa Grand Prix, a car based on the canons of a new racing formula, which established the maximum cylinder capacity as four and half cylinders. Various technical innovations were adopted for the engine, with the application of double angled overhead valves driven directly by two overhead camshafts.


Alfa 33/2 Litri

Alfa 33/2 Litri

1969

Alfa 33/2 Litri

Unbeatable on the track. In addition to the eight cylinder engine fitted at the rear, that forms one piece with the gearbox and jointed rear axle, a completely original chassis of aeronautical inspiration adds extra lightness. It is made out of three asymmetrical H-shaped aluminium tubes that accommodate a rubber fuel tank. The racing debut at Fleron, in Belgium was an outright victory, followed up to 1969 by an endless series of first places in international races.


Alfa Montreal

Alfa Montreal

1970

Alfa Montreal

The 8 cylinder power unit returned to road-going cars. The car prototype, designed by Bertone, was introduced in 1967 in Montreal (hence the name). In 1970, Alfa Romeo put its concept into production and the result was a prestige car capable of racing performance but with specifications that meant it could be used every day. The V8 cylinder engine is derived from the 33 with Spica mechanical injection and it is capable of delivering 200 HP and reaching a speed of more than 220 Km/h.


Alfa 20-30 HP

Alfa 20-30 HP

1921

Alfa 20-30 HP

The 20-30 HP was the first torpedo car to be built in the immediate post-war period. The price of the car, designed by Giuseppe Merosi, was prohibitive at the time, particularly for the years immediately following the war. The output was therefore aimed at very high level in terms of engineering, power and finish, targeted at an elite band of users throughout the world, but only 124 cars were produced.


Alfa RL

Alfa RL

1922

Alfa RL

The elegant road-going car. The RL, designed by Merosi from 1921, was powered by a six-cylinder engine with rockers and overhead valves with front brakes to eliminate vibrations during braking. Alfa decided to use the new model for racing as well, particularly for advertising purposes. Result: the RL was a big hit everywhere. The number of cars built in the various versions was 2640, with orders from all continent.


Alfa RM

Alfa RM

1923

Alfa RM

A more economical RL. The RM, introduced at the Paris motor show in 1923, was a four-cylinder car with 2 L capacity that used many of the same parts as the RL engine. It differed from the RL in its more economical price. The RM made its racing debut at the 3rd Alpine Cup in 1923, when it came in fourth in the 2 L category after a route of nearly 3000 km in six stages. 500 cars of this model were produced.


Alfa P2

Alfa P2

1924

Alfa P2

The unbeatable Designed by Vittorio Jano in 1923-24, the P2 was the first Alfa with an 8 cylinder supercharged engine and two 'draught' carburettors, i.e. located downstream of the compressor. Its participation in the international Grand Prixs of 1924 and 1925 let to the winning of the first World Cup championship, which led to the brand adopting a new crown encircling the brass coat of arms. The P2 was considered one of the best Grand Prix cars of the 1920s and laid the foundations for the Alfa legend. Six examples were produced.


Alfa 6C 1500

Alfa 6C 1500

1927

Alfa 6C 1500

A light and sparkling small car. Designed by Vittorio Jano, this car marked the entrance of Alfa in the medium-low capacity car production segment. With a 6 cylinder engine, distribution was via a single overhead camshaft. The car basically offered considerable power for the lowest possible weight, stability and handling. The 6C 1500 was introduced at the Milan, Paris and London Motor Shows and achieved outstanding sales and sporting success The number of cars produced was 1075.


Alfa's legendary races

Alfa's legendary races

1920

Cars were again centre stage: 1920 saw the advent of the first car branded Alfa Romeo: the “Torpedo 20-20 HP”. Campari's first win at Mugello behind the wheel of a 40-60 HP built the foundations of Alfa Romeo's racing legend. Enzo Ferrari joined Alfa Romeo the same year and immediately came in second at Targa Florio with his 40-60 HP.


Alfasud

Alfasud

1971

Alfasud

A new medium-sized car. Built in the new plant at Pomigliano D’Arco (Naples), Alfasud was designed to be an upper category compact for motorists who wanted to drive a real Alfa Romeo. Designed by Rudolph Hruska and styled by Giorgetto Giugiaro, the car fitted an overhanging four-cylinder boxer engine, front-wheel drive and an innovative roomy hatchback body. Various versions were introduced, including a sporty TI, Giardinetta, Sprint and the compact, quicksilver coupé.


Alfetta

Alfetta

1972

Alfetta

Return of a legend. Introduced next to the F1 World Championship winner Alfetta 159 - that it is named after because it adopts a similar rear suspension arrangement (“De Dion” axle) - the Alfetta was a saloon with a sophisticated, complex design, front engine and rear gearbox (“transaxle”) for optimal weight distribution which became soon a benchmark for competitors. Various versions were introduced, including a GT in 1974, the 1.6 and 1.8 in 1975 and the 2000 in 1977.


Alfa 33 TT 12

Alfa 33 TT 12

1975

Alfa 33 TT 12

Exceptional performance and complete reliability. This sports prototype was equipped with a 12-cylinder boxer engine delivering a power of 500 HP fitting in a tubular frame ("telaio tubolare", hence the Italian acronym “TT”). Its boxer engine proved to be indestructible and the car won 7 races out of 8. In 1975 it allowed Alfa Romeo to win the World Cup makes Championship, trouncing all competition with its evident superiority.


Giulietta

Giulietta

1977

Giulietta

Alfa Romeo realised the time had come to replace its 1960s bestseller: the result was the 'new' Giulietta. The new Giulietta, introduced in 1977, featured a special, clever wedge shape, low and aggressive front-end and high, short tail with sporty qualities and excellent aerodynamics. “The wedge of the 1980s” became the advertising slogan.


Alfa 6

Alfa 6

1979

Alfa 6

To stave off the implacable march of thousands of German saloons across the Alps, in 1973 Alfa Romeo started work on the project that would eventually bring the Alfa 6 into existence. The oil crisis slowed work down considerably, however, and the car was not launched until April 1979, when its shape was outdated even though the sophisticated engineering was not.


Alfa Arna

Alfa Arna

1983

Alfa Arna

At the end of the 1970s, Alfa Romeo wanted to start manufacturing a new model that would slot into the market band below the Alfasud. The idea was to fit the Alfasud units on a body produced by another manufacturer in order to lower production costs without investing in the development of a new body. An agreement was reached with Nissan, leading to the setting up of ARNA (Alfa Romeo Nissan Autoveicoli) ).


Alfa 33

Alfa 33

1983

Alfa 33

A new medium-sized car The 33 replaced the Alfasud, from which it inherited its approximate mechanical layout. The car's shape was completely different, however: it featured an unusual, modern line with a hatchback body designed by Centro Stile Alfa Romeo. Capable of satisfying the needs of a very wide array of users, it was one of the most long-lasting and popular models. Various stations and 3 series followed one another: series II in 1986 with more variants and a revamped passenger compartment and III of 1990 with 6 boxer engines and 1 Turbo diesel engine.


Alfa 75

Alfa 75

1985

Alfa 75

To celebrate 75 years of Alfa. Introduced in May 1985, the Alfa 75 was the last rear wheel drive model. With an original style and high performance, the car was remarkably successful on the market. Versions of the 75 were produced until 1992 with a crescendo of exterior and engineering changes. These include the Turbo version, the “Milano”, for the US market, the 2.0 Twin Spark, the 3.0 V6, the 1.8 Turbo Quadrifoglio Verde, the 2.0 Twin Spark and the 2.0 Turbodiesel.


Alfa 164

Alfa 164

1987

Alfa 164

The new top of the range saloon. The Alfa 164 was the first car designed after Alfa Romeo merged with the Fiat Group, even though it was developed independently by Alfa Romeo before the merger. With front-wheel drive, it had a refined Pininfarina design that conferred an assertive, powerful appearance. It was successful also in the USA and specific versions were developed for this market. The 164 entered a new life cycle in 1992, with six models subdivided into two ranges.


Alfa 155

Alfa 155

1992

Alfa 155

The 155 replaced the 75 but its technical configuration was new, beginning with front wheel drive and independent suspension also at the rear, for greater safety and handling. The sportiness and performance were typical of Alfa Romeo. The range included numerous versions and two different series. Notable examples include the 155 GTA and 155 V6 TI sporty versions with top-level mechanical content that allowed Alfa to win the Italian Superturismo and, above all, victory in the DTM championship in 1993.


Alfa continued its winning streak

Alfa continued its winning streak

1921

For the 1921 racing season, the power of the 1914 Grand Prix engine was upgraded from 88 to 102 HP. At the 1921 Gentlemen di Brescia GP, Campari, who led the race from the 11th to 24th lap was forced to withdraw near the finish line because water was leaking from his radiator. 1921 also marked the racing debut of the 20-30 HP in an ES Sport version. Victory was immediate: driven by Ascari and Sivocci at the Parma-Poggio Berceto (1st and 2nd place) in the 4.5 L category.


Alfa 6C 1750

Alfa 6C 1750

1929

Alfa 6C 1750

The 6C 1500 became more powerful. This car maintained the same structure and weight as the 1500, with an increase in engine power (up to 100 HP in engines tuned for racing) and a good increase in torque. The chassis units also underwent improvements to guarantee maximum safety. From its sporting debut at the 1929 Mille Miglia up to 1931, it enjoyed uncontested mastery of all Sport category races. The number of cars produced was 2579.


Alfa 8C 2300

Alfa 8C 2300

1931

Alfa 8C 2300

The refined car. To maintain this superiority of the Sport category, an eight cylinder engine was developed, with the same bore and stroke as the 6C 1750 and a capacity of 2336 cc. The cylinder unit was made up of two half-blocks in light alloy with hot-fitted steel liners. The cylinder head was also split in two and made out of light alloy: a world first. After an ill-starred debut, the car went on to reap a series of wins. The car, developed by Jano, was produced in 188 chassis units.


Alfa 145 14

Alfa 145 14

1995

Alfa 145 14

A brand new winning line. Heir of the successful 33, the 145 was the first standard Alfa Romeo created by Centro Stile directed by Walter de’ Silva. The 145 marked the advent of a new architecture formula. It was a new three-door hatchback with an eye for classic Alfa canons. In 1997, the boxer engines derived from the 33 were replaced by 4 cylinder in-line Twin Spark engines with 16 valves and the outfits were also revitalised. 1995 saw the advent of the five-door saloon version, the 146.


Alfa Type A

Alfa Type A

1931

Alfa Type A

The age of the single-seater had begun. Equipped with two engine units, six cylinders and a capacity of 1752 cc, two gearboxes integral with the engine and two propeller shafts, this car was built to be used over fast circuits. Trials and a win at the Coppa Acerbo immediately demonstrated its vocation for speed and convinced the engineers that, apart from changes required for a comprehensive refit, it was nevertheless an exceptional car. Four units were produced.


Alfa GTV e Spider

Alfa GTV e Spider

1996

Alfa GTV e Spider

The two cars introduced at the 1994 Geneva Motor Show were part of a design developed in two parallel and different directions with the aim of producing two different models: a coupé (GTV) and an open-topped car (Spider). The Alfa GTV unleashed an aggressive elegance equal to the best Brand traditions. The Spider revealed some evident retro hints, such as its sloping tail: a note to the legendary cuttlefish-shaped Duetto.


Jano designed the P3

Jano designed the P3

1932

Slim and streamlined, the Gran Premio Tipo B, better known as the “P3”, was equipped with a straight-8 and double supercharger. Its debut on the Monza track started a seemingly endless winning streak. Nuvola, driven by Nuvolari, came in first at 167.52 kilometres per hour. Nuvolari also dominated the Targa Florio, the Italian G.P., the French G.P., the Avellino Circuit, Coppa Ciano and Coppa Acerbo as well.


Alfa Gran Premio Tipo B or P3

Alfa Gran Premio Tipo B or P3

1932

Alfa Gran Premio Tipo B or P3

The best looking single-seater. Designed by Jano, the Tipo B, subsequently named the P3 in homage to the P2, was slender, graceful and packed with technical innovations. The most original were a differential on the gearbox output and two propeller shafts arranged in a V-shape that transmitted drive to the rear wheels with the divers cockpit located in the middle. Its debut at Monza marked yet another triumph for Alfa Romeo: Nuvolari's car came in first at 167.52 km/h. Six units were produced.


Alfa 6C 1900

Alfa 6C 1900

1933

Alfa 6C 1900

Development of the 6C 1500.A light alloy cylinder head was applied to the engine, for the first time in series 6C. The cylinder capacity was increased to 1917 cc. The car anticipated the development of the 6C 2300. 197 units of the model were produced.


Alfa 6C 2300

Alfa 6C 2300

1934

Alfa 6C 2300

Elegant shape and a racing heart. The vehicle was equipped with an engine with cast iron crankcase in a single block with the set of six cylinder liners and light alloy cylinder head; single-plate clutch and 4-speed gearbox. From 1934, the 6C 2300 embarked on a fertile season of wins. From 1935 to 1937, the three versions Turismo, Gran Turismo and Pescara were fitted for the first time in Europe with an independent suspension system.


Bimotore 1935

Bimotore 1935

1935

Bimotore 1935

At the speed of light. A single seater with stunning speed performance. Designed by Luigi Bazzi for Ferrari, the twin-engined car was built to compete with the German cars in the fast races of 1935. Two engines, one at the front and one at the rear between gearbox, clutch and driver's cockpit: a clever solution because it allowed less bulk at the front. Two examples were produced.


The RL: Merosi's masterpiece

The RL: Merosi's masterpiece

1922

Alfa Romeo's 1920s warhorse was fitted with a 6 cylinder in line engine with cast iron crankcase and removable head. Two versions were created: Normal and Sport for races. Success was immediate.


Alfa 8C 2900

Alfa 8C 2900

1937

Alfa 8C 2900

The best-looking sports car in the world. A car that thrilled due to its good looks, roadholding and docile handling. The first version was configured in 1934 with a two-seater chassis that was able to compete in Sport races. In 1937, the 8C 2900 B model was launched to a limited circle of aficionados in two different chassis versions: short (two-seater open-top racing car) and long (4-seater touring Coupé). The vehicle was unrivalled from its racing debut, with an extraordinary triplet at the Mille Miglia, up to 1939.


158 "Alfetta"

158 "Alfetta"

1938

158 "Alfetta"

Good looking and unbeatable. The legendary single-seater designed by Gioacchino Colombo in 1937. It maintains the classical Alfa mechanical configuration with the addition of an idler gear in the rear axle unit to lower the car's centre of gravity. Compared with cars offering capacities greater than 4500 cc, the 158, with its 1500 cc, looked like a very slender but extremely agile small car that made it lively for its adversaries. It made a triumphant debut in Livorno and after the war it resumed its triumphant progress, eventually winning the first world Formula One title in1950.


Alfa 6C 2500

Alfa 6C 2500

1939

Alfa 6C 2500

Refined and sporting. This car was an extreme development of the well-regarded 6-cylinder series built on the basis of the 2300 but with livelier performance due to a more powerful engine, larger capacity and improved fuel system. 1947 saw the debut of an original sporting version named “Freccia d’Oro”, with a rounded, stub tail end. The superb “Villa d’Este” version earned its name due to its success at a style competition of the same name. The more highly tuned version notched up numerous sporting victories to its credit.


159 "Alfetta"

159 "Alfetta"

1950

159 "Alfetta"

In 1950, the Alfetta changed its name to the 159 with the few changes: suspension system with De Dion rear axle, chassis with the addition of tubular elements and a more powerful engine. In 1951, it won the second world championship. The long life of the Alfetta, a state-of-the-art model was the result of contiguous tweaking of the engine while leaving the original constructional shape unchanged. The power increases were continual, up to 425 HP in 1951.


Alfa 1900

Alfa 1900

1950

Alfa 1900

“The family car that wins races”. The 1900, designed by Orazio Satta to meet the needs of the middle classes, was an up-to-date, practical car with spirited performance that was nevertheless not expensive to buy. Its weight was considerably reduced due to the construction – adopted for the first time - of a body shell integral with the chassis. Its 1884 cc, four cylinder engine maintained the classic structure of generously, performing Alfa Romeo engines.


A.R. 51 "Matta"

A.R. 51 "Matta"

1951

A.R. 51 "Matta"

The Alfa Romeo off-roader. With four drive wheels, able to scale and descend slopes and even climb down steps and behave in a crazy fashion. Hence the name 'Matta', which means mad in Italian. The model used an engine borrowed from the 1900. 2000 vehicles were delivered to the military authorities.


Alfa Disco Volante

Alfa Disco Volante

1952

Alfa Disco Volante

the most original styling of the 1900. The name, which means flying saucer, was partly taken from science-fiction and partly from a description of the first UFOs in the collective imagination. It was a low and curvy open-topped car that drew heavily on Alfa's experience in the aeronautical field. The aerodynamic properties of the body offered excellent penetration results even in the presence of a side wind. The car remained at the experimental stage.


Alfa 156

Alfa 156

1997

Alfa 156

Start of a new direction. In addition to its underlying revolutionary design and exciting performance, the car was above all a new way of thinking and engineering a car. The technical innovations included Common-Rail diesel engines and a Selespeed sequential gearbox inspired by the world of racing and high double-wishbone front suspension. In 1999, the range was extended by “Selespeed” versions with 2.0 Twin Spark engine combined with a sequential gearbox and “Q-System”, with 2.5 V6 24v engine.


Giulietta

Giulietta

1954

Giulietta

The first car with a proper name, and a female one. Introduced to the public in 1954 in the coupè Sprint, with a youthful, dynamic shape by Bertone, this car was a sure-fire success. Its attributes: neat, practical and agile with great performance. The saloon and open-topped versions both won immediate public acclaim for their mechanical qualities and the understated elegance of the shape. 1959 saw the appearance of Bertone's Sprint Speciale and the SZ by Zagato, with its decided racing spirit.


Giulia

Giulia

1962

Giulia

"Designed by the wind". Heir to the Giulietta, this took the configuration one stage further. Roomier and square, the Giulia was a three-box saloon with an unprecedented stub end style: an original choice that was soon to be a great success. The Giulia was the first to adopt a crumple-zone body and feature a five-speed gearbox. The Giulia range was extended by a coupé (Giulia Sprint GT) and the open-topped version (1600 Spider “Duetto”); the TZ and TZ2 and the GTA with its offshoots were the sporty versions.


The four-leaf clover (Quadrifoglio) symbolised a winning Alfa

The four-leaf clover (Quadrifoglio) symbolised a winning Alfa

1923

A memorable year. The red racing RLs reaped one success after the next: Masetti won at Mugello and Sivocci, Ascari and Masetti came in first, second and fourth in the prestigious Sicilian Targa Florio race. Sivocci's RL was the first to sport the four-leaf clover emblem, the symbol of Alfa racing cars. Ascari won again in Cremona, Sivocci came first in a Turismo race at Monza. The more accessibly priced RM, which used many parts of the RL, was introduced to the public one year later.


Giulia Sprint GT

Giulia Sprint GT

1965

Giulia Sprint GT

“A win a day with an everyday car”. A masterpiece by Bertone with Giugiaro. The Giulia Sprint GTA (Gran Turismo Alleggerita) maintained the exterior shape of the Giulia Sprint GT but with a body lightened by riveted aluminium panels and a 1600 engine with a new twin-spark cylinder head. In 1966, 1967 and 1968, this high-performing car with racing spirit won the European Challenge. An engine derived from the 1750 was subsequently fitted on this model.


Alfa 2600

Alfa 2600

1965

Alfa 2600

Aristocratic bearing and elegant shape. Launched in Saloon, Sprint and Spider versions. The 2584 cc, 6 cylinder engine was powerful and flexible with a synchronised 5-speed gearbox to ensure driving safety and outstanding road-holding. The Berlina was elegant and comfortable; Bertone's Sprint and the Spider with Touring body were high-performing. 1965 saw the arrival of the 2600 SZ (Sprint Zagato) with improvements in material quality, number of accessories and finish.


Spider "Duetto"

Spider "Duetto"

1966

Spider "Duetto"

A legend. Designed by Pininfarina, the 1600 Spider, on the Giulia mechanical layout with its original cuttlefish-shaped tail end and convex side, this was one of the most representative of the Alfa open-topped spider versions. The car holds another record: it was the most long-lived of the Alfa Romeos, with 26 years in production, albeit with a five-year break. It was to have an international impact: Nike Nichols' film starring Dustin Hoffman made the car famous also in the USA.


Alfa 1750

Alfa 1750

1968

Alfa 1750

A car with a prophetic name. The codename «1750» was intended as a homage to the fabulous 1750 of the 1930s. It replaced the Giulia berlina and was designed to offer superior performance and top-class comfort. The body is a new, penetrating design with a broad bonnet for an engine and luggage compartment. It took part in the competitions for standard-production touring cars. Some innovative changes were introduced in 1970, including a dual braking circuit, iodine headlights and high-pivoting brake and clutch pedals.


Alfa 166

Alfa 166

1998

Alfa 166

The new Lancia flagship. The 166 replaced the 164 to keep up with new engineering developments and public expectations. The aggressive yet understated style was created at the Arese Style Centre while major innovations were introduced to the mechanical configuration, with high double-wishbone front suspension and multilink rear suspension. A 6-speed gearbox came as standard with the 2.4 JTD 2.0 Turbo and 3.0 V6 24v engines. An electronically-controlled automatic transmission known as the Sportronic was available with the 6-cylinder aspirated engines.


Alfa 156 Sportwagon

Alfa 156 Sportwagon

1999

Alfa 156 Sportwagon

The sport wagon according to Alfa Romeo. 2000 saw the launch of the sport wagon version of the Alfa 156: Alfa Sportwagon. It inherited its engineering and engines from the 156. It combined the feel of an out-and-out sports car with the freedom and versatility of a sport wagon. The complete and ideal car for every type of need because it was powerful, safe and comfortable with a unique personality that seduced the public due to the elegance and harmony of its lines.


Alfa 147

Alfa 147

2000

Alfa 147

Yet another confirmation of a winning design. Alfa Romeo greeted the new millennium with the Alfa 147, that wasted no time in winning the German “Golden Steering Wheel” prize. A compact and sporty car with performance, safety, equipment and comfort comparable to higher-category cars. The styling was a development of many features of the 156, with retro details like the V line on the bonnet inherited from the classic Villa d’Este.


Alfa 156 GTA e Alfa Sportwagon GTA

Alfa 156 GTA e Alfa Sportwagon GTA

2002

Alfa 156 GTA e Alfa Sportwagon GTA

The legend of pure sportiness. In 2002, the market thrilled to the high-performing Alfa 156 GTA and Alfa Sportwagon GTA. Thirty-six years on, the model brought back to life the Giulia Sprint GTA, a legend of out-and-out sportiness, with a modern slant. Unique styling traits, high-level equipment, an exciting engine for a powerful, thrilling car.


Alfa GT

Alfa GT

2003

Alfa GT

Sportiness combined with comfort and elegance. The Alfa GT is surprising coupé-saloon, designed by Bertone with the Centro Stile of Arese. The car was based on sporting tradition, powerful power-units with engines that topped every category and a combination of good looks, comfort and elegant shapes. Formula 1-derived solutions also added maximum control for full appreciation of the thrill of a sparkling drive. For uncompromising driving satisfaction.


Alfa 159 e 159 Sportwagon

Alfa 159 e 159 Sportwagon

2005

Alfa 159 e 159 Sportwagon

Comfort, safety and power. The Alfa 159 made its debut in a starring role in the 2005 Geneva motor show. A truly uncompromising car: segment-topping safety and performance, great roominess and an attractive, sporting shape developed by Giugiaro in conjunction with the Alfa Romeo Style Centre. The engine range was made up of eight power units - four petrol and four diesel units - flexible, power and eco-friendly, compliant with Euro 4 standards. This saloon version was joined by the Sportwagon.


The unbeatable car known as the P2

The unbeatable car known as the P2

1924

Designed by Vittorio Jano and fitting a supercharged 8 cylinder with two draught carburettors, which means placed downstream the compressor, the P2 was the first Alfa Romeo racing car to win major international events and confirmed Alfa as a rightful member of the most prestigious auto maker elite. The car prevailed in the Europe Grand Prix in Lyon with Campari, in the Italian G.P. in Monza in 1925 and at Targa Florio in 1930 incredibly won by Varzi's with fire spurting out of his car.


Alfa Spider

Alfa Spider

2006

Alfa Spider

The sporty convertible legend lives on. The Alfa Spider made its debut in 2006 at the Geneva International motor show. The most attractive result of the new generation of Alfa Romeos: created by Centro Stile with Giugiaro and Pininfarina, this quintessentially Italian car was made to be enjoyed, providing sheer power and great handling. The Alfa Spider this is all about simple, essential style, the performance of a cutting-edge sports car and top-level engineering. The return of a legend


MiTo

MiTo

2008

MiTo

The sporty mini according to Alfa Romeo. Designed in Milan and made in Turin, the MiTo is the new thoroughbred sports car dedicated to Alfa Romeo enthusiasts. Irresistible design, increasingly rich technological content, top-level performance in this category combined with minimum fuel consumption and emissions. With an extra: the driving satisfaction that has always been in Alfa Romeo's DNA.


Giulietta

Giulietta

2010

Giulietta

The return of a legend. Style, design and future technology meet and complement the everlasting values of Alfa Romeo. The Giulietta, Alfa's most recent model. With a splendid shape, the bonnet conceals a masterpiece of power and perfection. And above all the soul and passion that made the name of Alfa Romeo great worldwide.


Alfa Brera

Alfa Brera

2005

Alfa Brera

The new benchmark in the coupé world. Strong and compact, able to master the road with its strong personality. Its shape is a succession of classic Alfa hallmarks reinterpreted for a modern audience and powerful, flexible power units - two turbo diesel and two petrol - are its strength. The interior are typical of a deluxe saloon and insure superlative comfort, practicality and attention to detail for driving satisfaction. A coupé born to thrill.


Alfa Romeo 4C

Alfa Romeo 4C

2011

Alfa Romeo 4C

A beautiful coupe, marked by a sinuous and essential line, 4C Concept presents the brand new color "Red Lava". A Knight Rider light: it weighs less than 850 kg thanks to the use of materials like carbon fiber and aluminum into its constituent parts. 4C Concept is a concentrate of charm and technology available to everyone.


Alfa 4C Concept arrives

Alfa 4C Concept arrives

2011

Earlier this year 4C Concept, the new concept car designed by Centro Stile Alfa Romeo, has been presented at the Geneva Motor Show. A beautiful coupe, marked by a sinuous and essential line, 4C Concept presents the brand new color "Red Lava". A Knight Rider light: it weighs less than 850 kg thanks to the use of materials like carbon fiber and aluminum into its constituent parts. 4C Concept is a concentrate of charm and technology available to everyone.


The unstoppable MiTo success continues

The unstoppable MiTo success continues

2009

For that occasion, two new engines has been introduced: the 1.4 and 1.3 JTDM Turbobenzina. Two engines that for sure are the state of the art in the automotive engineering field, in terms of technique, performance and respect for the environment. In the same year the Alfa Romeo MiTo GTA Concept was presented at the Geneva Motor Show, a lightweight Gran Turismo reinterpreted. The model, a concentration of power and sportiness, was awarded with the title of "Auto Europa Tuner 2009".


The first World Championship was all Alfa

The first World Championship was all Alfa

1925

Alfa Romeo won its first World Championship award in Monza with Gastone Brilli Peri behind the wheel of a P2. The finish line witnessed a magnificent Alfa “four of a kind”, with the fifth car coming in 45 minutes later. The win was celebrated on the badge by adding a laurel wreath.


The RL continued to score victories

The RL continued to score victories

1926

The RL went from strength to strength, achieving a total of 90 outright or category wins. In 1926, the car won the Baden Baden Uphill race and Cleer won the 3rd place overall at the German GP on the AVUS fast circuit.


The new 6C 1500 was a "light, lively" car

The new 6C 1500 was a "light, lively" car

1927

Designed by Jano, this car marked the entrance of Alfa in the medium segment. Combining power and lightweight, stability and handling, the car was a remarkable commercial and racing success. 1927 was also the first year of the Mille Miglia, “the most beautiful race in the world”: a long 1600 Km cavalcade through the villages and towns of Italy, from Brescia to Rome and back.


First in the "most beautiful race in the world"

First in the "most beautiful race in the world"

1928

Nicola Romeo's departure from the scene in 1928 coincided with the rise of the light, fast and lively 6-cylinder cars. During the same year, Campari, driving with Ramponi, won the Mille Miglia aboard a 6C 1500 compressore on its debut. The taste for driving became an overriding passion and a real status symbol, to the extent that it began to be reflected in standard production models.


The beginning of the racing adventure

The beginning of the racing adventure

1911

The "Corsa" version of the 24 HP made its debut at Targa Florio 1911 with brilliant results. Nino Franchini's exploit stood out although he was forced to withdraw from the race when he was in the lead because of a trivial accident (he was blinded by a splash of mud in the eyes).


Scuderia Ferrari was founded

Scuderia Ferrari was founded

1929

Scuderia Ferrari, which would enjoy a privileged relationship with Alfa Romeo until 1938, was founded in Modena. Enzo Ferrari and his organisation managed the Alfa racing cars on an exclusive basis and practically became the Alfa racing team. Success was immediate with a first place in the Mille Miglia aboard a 6C 1750.


The 6C 1750 was a symbol of the 1930s

The 6C 1750 was a symbol of the 1930s

1930

Derived from the 6C 1500, with oversized engine and cylinder capacity, the 6C 1750 immediately began to accumulate impressive victories. At the Mille Miglia in 1930, with Nuvolari and Guidotti aboard (at a record-breaking average speed of 100 km/h), the Alfa confirmed her place as Queen of the Sport category. Varzi won the Targa Florio with his old P2 literally aflame at the end of a legendary race.


The mighty 8C 2300

The mighty 8C 2300

1931

Racing heir of the 6C 1750 was the 8C 2300 with an eight-cylinder engine. Elegant and sporty, it became a legend both as a "touring" car and in international competitions. After an unlucky debut in Mille Miglia in 1931, the car won Targa Florio and then reaped a series of victories at Monza, Le Mans, Mille Miglia twice (1932 and 1933), in addition to a series of road race events.


IRI and Gobbato's management

IRI and Gobbato's management

1933

Alfa Romeo became part of I.R.I. (Istituto per la Ricostruzione Industriale - Industrial Reconstruction Institute) in 1933. Mr Gobbato became Managing Director and decided to rationalise and modernise the company. A key decision was to officially withdraw Alfa Romeo from competitions and transfer all racing activities entirely to Scuderia Ferrari. The Milanese Alfa Romeo saw its four-leaf clover being replaced by the Scuderia Ferrari symbol of a horse on a yellow background. Tazio Nuvolari won seven races, including 24 Hours of Le Mans and Mille Miglia.


6C 2300: elegant look and racing heart

6C 2300: elegant look and racing heart

1934

In 1934 the car replaced the 6C 1750 and the 1900 gaining outstanding results in races and style competitions. The first three places won at the 24 Hours of Pescara are worth remembering. The Turismo, Gran Turismo and Pescara were fitted for the first time for an Alfa with an independent suspension system.


The P3 saw off the competition at Nürburgring

The P3 saw off the competition at Nürburgring

1935

One of Tazio Nuvolari's most epic wins behind the wheel of an Alfa Rossa was certainly the German Gran Prix in 1935 on the punishing Nürburgring (“Nordschleife”) track. He beat Mercedes-Benz driving a by then aged, although continuously updated “P3”: the German government officials reluctantly congratulated the Italian ace.


Nuvola conquers America

Nuvola conquers America

1936

Tazio Nuvolari made the spectators go wild in New York winning the prestigious Vanderbilt Cup behind the wheel of his 12-cylinder Alfa Romeo Gran Premio Tipo C. Alfa also notched up the Mille Miglia and the Coppa Ciano with an exciting triple win.


The 6C 2300 Touring won the Mille Miglia

The 6C 2300 Touring won the Mille Miglia

1937

Boratto and Guidotti achieved an incredible fourth place over all in the Mille Miglia, easily winning their category with the 6C 2300 Touring. Alfa Romeo launched their model 8C 2900 B to a limited circle of aficionados in two different chassis versions: short (two-seater open-top racing car, 20 examples) and long (4-seater touring Coupé, 10 examples).


The debut of the 158

The debut of the 158

1938

The 8C 2900 knew no rivals on the track: it won the first three places at the 1938 Mille Miglia. Its wins continued up to 1939 practically interchangeably with those obtained by the 8C 2900 B Corto version. The 158, a magnificent single-seater with a bright future designed by Gioacchino Colombo made its debut at the Coppa Ciano and romped away with the first two places. The company meanwhile directed its core business toward aircraft engines.


Good-looking and unbeatable

Good-looking and unbeatable

1939

The 158 won at the Coppa Ciano, at the Coppa Acerbo and at the Tripoli Gran Prix. Meanwhile production began on the 6C 2500, a car of great class and with an unmistakable sporty stamp. The most highly-tuned version made its debut by winning the resistance race on the Tobruch-Tripoli coastal route. Racing activities were affected by the political climate and sanctions: Mussolini banned the Italian drivers from racing in France and the Mille Miglia was not held that year.


Now came the turn of the 15 HP Corsa

Now came the turn of the 15 HP Corsa

1912

Then began the career of the 15 HP Corsa, developed the previous year by Giuseppe Merosi. With a power output of 45 HP, it was a car with sparkling attributes derived from the 24 HP, to which some improvements had been made.


Italy entered World War II

Italy entered World War II

1940

The 158 closed its first season of victories with the Tripoli GP in 1940. Racing was suspended: the independent Alfa Corse Department was closed down and Italy entered World War II. 


The war years

The war years

1941

When Italy entered the war, Alfa Romeo was beset by very many organisational difficulties. To escape the bombings and requisitions, the cars were hidden at Melzo, in a farm.


On the 6C 1750

On the 6C 1750

1942

"Whenever I get in and turn it on, the boredom of everyday life disappears and everything becomes fresh and new again". This was the description of Pat Braden, secretary of the Alfa Romeo Owners of America Club, in a news bulletin dated 1961.


Between difficulties and bombings

Between difficulties and bombings

1943

Supplies became increasingly few and far between while the plants suffered three aerial attacks in 1940, 1943 and 1944.


Work stopped

Work stopped

1944

An aerial bombardment put an end to practically all work at Portello.


The Great War was over

The Great War was over

1945

1945 marked a slow return to work, with marine engines, aircraft engines and even up-to-date electric cookers with an original design. Automotive production was also resumed.


A legend called Alfetta

A legend called Alfetta

1946

The spirit of competition grew in a wish to forget the war and make a fresh start. Racing activity began again with the Gran Premio Tipo 158 “Alfetta”, which had been designed back in 1938. Farina won the Grand Prix of the Nations in Geneva, the 158 took part in 4 races and won 3. The Alfa Romeo badge changed with the fall of the monarchy: the Savoy knots became wavy lines.


The magnificent "Freccia d’Oro"

The magnificent "Freccia d’Oro"

1947

The magnificent "Freccia d’Oro"

The first car of the post-war years was the magnificent “Freccia d’oro”, an original version of the 6C 2500 Sport with a rounded, cut-off tail end. Alfa Romeo was doing well everywhere on the track: at the Mille Miglia Biondetti came first driving a 2900, Trossi and Varzi won 1st and 2nd places with the 158-8 cylinder at the Italian Grand Prix in Milan.


The car that goes like a bomb

The car that goes like a bomb

1948

Designed by Giuseppe Busso, the new 6C 3000 prototype was able to deliver, in this racing version with three twin-barrel carburettors and a dynamic air take, an impressive 168 HP at 6000 rpm for a top speed of 225 Km/h.


The superb “Villa d’Este”

The superb “Villa d’Este”

1949

The superb “Villa d’Este”

The superb, classic SS version of the 6C 2500 Touring won the Concorso d’Eleganza di Villa d’Este, and was named after the event.


The 40/60 HP, “an authentic sports car"

The 40/60 HP, “an authentic sports car"

1913

This car was built to meet the expectations of the sportiest clientele. It was fitted with a bibloc 4 cylinder engine made of cast iron with integral head, overhead valves and two camshafts. It was racing sensation: Franchini's was first in class at the Parma-Poggio di Berceto race and it was driven to victory at Mugello in 1920/21 by Giuseppe Campari. The aerodynamic torpedo-shaped body version designed by Castagna for Count Ricotti is famous.


Farina wins the First F1 Championship

Farina wins the First F1 Championship

1950

1950 was the year of the 1900, “the family car that wins races”. Made entirely on an assembly line, designed for a family audience that was also sporty, this car marked the beginning of mass production. Alfa Romeo returned to racing in great style with an advanced 158: it won the F1 World Cup championship with Giuseppe “Nino” Farina.


The first Alfa Romeo off-road car

The first Alfa Romeo off-road car

1951

During the 1951 F1 season, Alfa Romeo raced with the 159, an evolution of the 158, driven by Argentinian ace Juan Manuel Fangio. Alfa Romeo won the F1 Championship for the second time running and at the end of season announced that it would officially withdraw to concentrate efforts on production cars. The same year the “Matta”, an off-road 4WD vehicle, was made. It adopted the engine of the 1900.


A flying saucer of a car: the Disco Volante

A flying saucer of a car: the Disco Volante

1952

An extremely original open-topped version of the 1900, dubbed “Disco Volante” (Flying Saucer) because of its round shape, was made for competing in the Sports category. This sports car with a one-of-a-kind aerodynamic shape would never race and remained an experimental build. It would however be displayed at the New York Motor Show to represent Italian design. Meanwhile, the superiority of the 158 and the 159 was apparent: Alfa abandoned Grand Prix racing.


The Alfa "panthers"

The Alfa "panthers"

1953

The 1900, with its remarkable mechanical features and performance, became the official Italian Police car. It was dubbed “Pantera” (panther) because of its aggressive looking black paintwork. Police flying squads in major Italian cities used the 'Alfona' (big Alfa), as it was popularly known, to effectively keep the public safe.


Giulietta, “Italy's sweetheart”

Giulietta, “Italy's sweetheart”

1954

Designed by Bertone and introduced at the Turin Motor Show in 1954, the Giulietta Sprint was the beginning of a legend. The first car with a women's name, all versions were concentrates of technology: Berlina, T.I., Spider, Sprint Veloce and Spider Veloce, finally Sprint Speciale by Bertone and Sprint Zagato, with a racing spirit.


The Alfa that women like

The Alfa that women like

1955

Could it have been due to the success of the Giulietta? It could not be denied that Alfa Romeo was also popular with female customers: Gina Lollobrigida chose a 1900 TI in the cinema motoring rally, while the 1900 was also used to transport beauty queens to pageants.


Alfa cars as a symbol of success

Alfa cars as a symbol of success

1956

The new models were the toast of Italian industry and became Italian style icons loved throughout the world. “Alfamania” was the order of the day: the desire to own an Alfa was infectious and soon Hollywood and the international jet-set sat up and took notice: Tyrone Power test drove a Disco Volante, Rita Hayworth chose a 2500, President Peron of Argentina bought a 3500.


Sporting heart

Sporting heart

1957

Motorsport customers raced with standard production models in Turismo categories and in the various European Championships. No fewer than 142 wins were notched up in 1957.


Adventure-lovers

Adventure-lovers

1958

Alfa Romeo was the favourite car of women who loved adventure: in 1958 a 1900 driven by two women reached the Arctic Circle.


Alfa style laid down the law

Alfa style laid down the law

1959

A new trend arose that was to grow in the future: joint ventures between in-house design centres and external body stylists. 1959 saw two versions of Alfa's pride and joy, the Giulietta: the SZ with its distinctive soap-bar shape, by Zagato and the Giulietta Sprint Speciale with an aerodynamic body by Bertone.


The Grand Prix adventure

The Grand Prix adventure

1914

Merosi created the Alfa Grand Prix to affirm the name of Alfa in races and with the general public. It fitted a truly innovative 4 cylinder 4.5 litre engine with twin spark ignition. Campari dominated the Gentlemen di Brescia G.P. in 1921 from the 11th to the 24th lap, when he was forced to withdraw with the finish line in sight due to a radiator leak.


Large-scale production began

Large-scale production began

1960

In 1960, building work began on the Arese plant, which went into production in 1963. The first car produced was the Giulia, which sold more than 1 million of its various versions.


Now the figure was 100,001!

Now the figure was 100,001!

1961

In February 1961, production of the 100,001st Giulietta celebrated with the customary bottle of champagne. The ceremony at Portillo was presided over by the car's equally famous namesake: the actress Giulietta Masina.


Arrival of the Giulia, “designed by the wind”

Arrival of the Giulia, “designed by the wind”

1962

Heir to the Giulietta, the Giulia was a three-box saloon with an unprecedented stub end style. The Giulia was the first to adopt a crumple-zone body and feature a five-speed gearbox. The most famous sports versions are the TZ, the TZ2 and the GTA with its evolutions. The Giulia range was extended by a coupé (Giulia Sprint GT) and the celebrated open-topped version (1600 Spider “Duetto”). The same year, the 2600 was introduced at the Geneva Motor Show: the saloon version of this distinguished and elegant car was able to accommodate 6 people in the greatest comfort.


Carlo Chiti's Autodelta set up

Carlo Chiti's Autodelta set up

1963

Autodelta, directed by Carlo Chiti, was the Alfa racing team that marked the return of Alfa Romeo to the racing scene.


Passion for Alfa goes global

Passion for Alfa goes global

1964

Passion for the Alfa Romeo gave rise to the UK and US Owners Clubs. These are open to lovers of the brand who own a modern or classic Alfa Romeo car. The Giulia's racing career got underway: Andrea De Adamich made his debut aboard a “Giulia TI Super” owned by the Jolly Club.


“A win a day with an everyday car”

“A win a day with an everyday car”

1965

The Giulia Sprint GTA, "light" Gran Turismo, was a racing car created by Autodelta for the Turismo category, with a body lightened by riveted aluminium panels and a 1600 engine with a new twin-spark cylinder head. The GTA really marked a return to form for Alfa. The same year, the 2600 SZ (Sprint Zagato) version was introduced at the Frankfurt Motor Show, with improvements in material quality, number of accessories and finish.


The “Duetto” legend is born

The “Duetto” legend is born

1966

The Alfa Romeo as success symbol was epitomised in the 1600 Spider “Duetto”. With its sleek, cuttlefish shape, it was produced for 26 years and also holds the record of being the model made for the longest time. "The Graduate", a Mike Nichols' film starring Dustin Hoffman made the car famous also in the USA, In the USA, the Duetta was even sold under the name of “Graduate”. Meanwhile, the GTA continued to enjoy racing success and won the European challenge.


Alfa debuts in “Sport” cars

Alfa debuts in “Sport” cars

1967

A golden year: the Giulia's success had created a climate of optimism, work was proceeding apace on the car that would become the Alfetta, while the Tipo 33/2 litre also made its winning debut (Fléron uphill race in Belgium). The GTA driven by Andrea De Adamich was again European Champion. GTAs won in Zolder (Belgium), the Tourist Trophy in the UK, in Budapest and the 6 Hours of Nürburgring


The return of the great saloons

The return of the great saloons

1968

Alfa Romeo entered the world makes championship: the 33/2 litres crossed the 24 Hours of Daytona finish line in first and second place and won the two-litre class in Nürburgring and Imola. The production of large saloons was resumed: the 1750 joined the Giulia as the Alfetta was awaited.


Debut of the 33/3 litre

Debut of the 33/3 litre

1969

The model differed from the previous 33/2 litre version, namely in the chassis due to an Avional box section structure with titanium elements. The new engine delivered a power output of 400 HP at 9000 rpm with 6-speed gearbox and 15” wheels. During the same year, the car came first at Zeltweg and Enna, while the 33/2 litre won 14 outright first places and 13 category victories.


A new name, a new badge

A new name, a new badge

1915

In 1915, after Italy entered World War I, ALFA was acquired by Neapolitan industrialist Nicola Romeo, who changed his production philosophy with war in mind. The entrepreneur's surname was added to create the new name of ALFA and a new “Alfa-Romeo Milano” badge was styled. The racing adventures were put on hold.


A new “top-class sports car”

A new “top-class sports car”

1970

Designed by Bertone, the Montreal marked the comeback of an 8-cylinder engine for road cars. It had racing performance and technical-engineering features suitable for everyday use. In the meantime, a successful racing season was underway: the 33/3 litres (2998 cm3) driven by De Adamich came in first in the Zeltweg 1000 km race, while the new GTAm 2 litres made its winning debut.


Arrival of the Alfasud

Arrival of the Alfasud

1971

Built in the new plant at Pomigliano D’Arco (Naples), Alfasud was designed to be an upper category compact for motorists who wanted to drive a real Alfa Romeo. Designed by Rudolph Hruska and styled by Giorgetto Giugiaro, the car fitted an overhanging four-cylinder boxer engine, front-wheel drive and an innovative roomy hatchback body.


The year of the Alfetta

The year of the Alfetta

1972

Introduced next to the F1 World Championship winner Alfetta 159 - that it is named after because it adopts a similar rear suspension arrangement (“De Dion” axle) - the Alfetta was a saloon with a sophisticated, complex design, front engine and rear gearbox (“transaxle”) for optimal weight distribution. Its mechanical solutions made it a reference for competitors.


Alfasud «TI» version

Alfasud «TI» version

1973

The Alfasud TI (turismo internazionale) was a very sporty 2 door saloon. Its front end featured four headlights, spoiler and sporty 5-speed gearbox. The Alfasud TI would subsequently become the protagonist of the single make championship "Alfasud Trophy", competed by cars modified by an Autodelta tuning kit. 


The Alfa Romeo virus

The Alfa Romeo virus

1974

Hruska took over as head of design for the Alfa Romeo Group, replacing the great Orazio Satta. Satta spoke these words in an interview dating from 1970: «Alfa Romeo is no ordinary automobile factory... Enthusiasm for a means of transport is a kind of illness. It is a way of living, a very particular way of conceiving a motor vehicle. It is all about sensation, passion, all things that have more to do with the heart than with the brain».


1st in the World Makes Championship

1st in the World Makes Championship

1975

Alfa Romeo won the World Makes Championship with the mighty 33 TT 12. This sports prototype was equipped with a 12-cylinder boxer engine delivering a power of 500 HP fitting in a tubular frame ("telaio tubolare", hence the Italian acronym “TT”). The car's achievements included Monza 1000 km, Nürburgring, Zeltweg 100 km, 6 Hours of Watkins Glen and Coppa Florio.


The Alfasud Trophy begins

The Alfasud Trophy begins

1976

Created to promote the sporty image of Alfasud, the aim of the single brand championship was to introduce many promising drivers to the racing world, initially in Italy and Austria, and afterwards across Europe. During these years, Alfas played a part in a number of action films with Police “Giulias” engaged in car chases and get-aways.


World Make Champion

World Make Champion

1977

World Make Champion

A truly magical season for Alfa and Autodelta. The Alfa 33 SC 12, with boxer engine and “boxed” structure (hence the name “scatolato”, “SC”), took part in eight World Make Championship races, winning them all and becoming Make World Champion for the second time.


A great sporting year

A great sporting year

1978

This was the best F1 season for the combination Brabham-Alfa Romeo with Lauda and Watson. In the meantime, new Alfa Manager Ettore Massacesi gave the go-ahead for a company reorganisation to help it adapt effectively to the new financial and market situation. Alfa Romeo star of the silver screen. A Giulietta starred with Giancarlo Giannini and Goldie Hawn in the film “Viaggio con Anita”. Directed by Mario Monicelli.


The first Italian “Turbo Diesel”

The first Italian “Turbo Diesel”

1979

In standard production, the creation of new models and new engines continued with the Alfetta 2000 TD, the first Italian Turbo Diesel and the flagship Alfa 6. The latter model featured a brand-new 6 V cylinders 2500 cc engine, which would become the standard-bearer of Alfa Romeo engineering in the following years.


Car production was halted

Car production was halted

1916

Car construction was stopped and replaced with munitions and various types of war supplies for the Army engaged on the front, aeroplane engines and motor-driven compressors.


Start of the ARNA project

Start of the ARNA project

1980

To saturate production at the Pomigliano d’Arco plant, it was decided to start manufacturing a new model that slotted into the market band below the Alfasud. To keep costs down, the Alfasud units were to be fitted on a body produced by another manufacturer. An agreement was reached with Nissan, leading to the setting up of ARNA (Alfa Romeo Nissan Autoveicoli). The car, also known as the Arna, was introduced at the Frankfurt Motor Show in 1983.


The Alfetta adopts a “V6”

The Alfetta adopts a “V6”

1981

Top of the Alfa Romeo range was the “GTV 6 2.5”, the coupé version of the Alfetta, equipped with a 6 V cylinders 2.5 litre motor: this supercar won races in the touring category and was a marketing success, also in the USA.


Scuderia del Portello

Scuderia del Portello

1982

The fashion for classic cars was gaining ground. The “Scuderia del Portello” was set up and joined by a line-up of passionate genuine Alfa car owners who were ready to defend Alfa Romeo's glorious racing past on the track. The name came from Alfa Romeo's original headquarters in Milan.


Alfa 33, the new medium-sized car

Alfa 33, the new medium-sized car

1983

Heir to the Alfasud, the Alfa 33 had a characteristic, unusual, modern line with a hatchback body designed by Centro Stile Alfa Romeo. Capable of satisfying the needs of a very wide array of users, it was one of the most long-lasting and popular models.


Success of the Alfa 33

Success of the Alfa 33

1984

The Alfa 33 1.5 Quadrifoglio Verde with electronic ignition and capable of reaching 185 Km/h was introduced in the wake of the sports saloons. Another major new introduction that year was the Giardinetta body, designed by Pininfarina and built on the floorpan of the 33 1.5 4X4. The luggage capacity was increased and the new version soon won public favour for its practicality and exclusivity.


Alfa 75, to celebrate 75 years of history

Alfa 75, to celebrate 75 years of history

1985

Introduced in May 1985, the Alfa 75 was the last rear wheel drive model. With an original style and high performance, the car was remarkably successful on the market. Versions of the 75 were produced until 1992 with a crescendo of exterior and engineering changes.


The Arese Style Centre

The Arese Style Centre

1986

Finmeccanica sold Alfa Romeo to the FIAT, which merged it with Lancia to form a new group known as “Alfa Lancia S.p.A.”, which started trading in 1987. The same year, the Style Centre was moved to the Arese industrial complex, managed by Walter de' Silva. The Arese designers were responsible for creating the 145, prototypes such as the Proteo and Nuvola, the 156, the 147 and the MiTo.


The 164 is introduced

The 164 is introduced

1987

The Alfa 164 was the first car designed after Alfa Romeo merged with the Fiat Group. This top-of-the-range saloon was entirely developed by Alfa Romeo before the merge. With front-wheel drive, it had a refined design that conferred an assertive, powerful appearance. It was successful also in the USA and specific versions were developed for this market.


Changes to the Alfa 33

Changes to the Alfa 33

1988

The Alfa 33 was again updated: it underwent minor styling re-touches, whilst the Giardinetta was re-labelled the Sport Wagon, available in the new versions 1.3 Sport Wagon S and 1.7 Sport Wagon Quadrifoglio Verde. New Bosch LE-Jetronic electronic injection was adopted on some 1.7 versions (107 HP and 102 HP for the version with catalytic converter).


Special versions of the 33

Special versions of the 33

1989

Between 1989 and 1990, some special versions of the Alfa 33 were launched: 1.3 S Blue Line, 1.3 S Red, 1.3 S Italia ’90, 1.5 TI S, 1.7 Veloce and 1.7 Veloce Sport Wagon.


What does the word “Alfa” mean?

What does the word “Alfa” mean?

1917

Excerpt from a magazine of the day: «ALFA: the word is an entire programme, or rather the clear explanation of a programme. It is the first letter of the Greek alphabet, it symbolises the starting point, something that is beginning, a new life growing...»


New versions of the Alfa 75

New versions of the Alfa 75

1990

The Alfa 75 1.8 Turbo Quadrifoglio Verde and the 2.0 Twin Spark, both with numbered sports outfit (Allestimento Sportivo Numerato - ASN), were introduced at the 1990 Turin Motor Show. The new “33” range that went on sale in January 1990 initially included 7 versions, of which 7 with petrol boxer engine and one turbodiesel.


The Alfa Romeo panthers

The Alfa Romeo panthers

1991

The police force continued to prefer Alfa Romeo for their famous 'panther' cars.


Alfa 155: success in races

Alfa 155: success in races

1992

The 155 was introduced at the Geneva Motor Show. It had a new mechanical set-up and the typical sportiness and performance of an Alfa Romeo. With the Alfa 155 in the sporting versions 155 GTA and 155 V6 TI, Alfa Romeo's winning streak went on and on. The Alfa 155 GTA, driven by Nicola Larini, won the Italian Superturismo title


First at the German DTM

First at the German DTM

1993

The TI V6 version of the Alfa 155 has many successes and won the prestigious German Touring Speed Championship DTM with Nicola Larini. It achieved the fastest lap on eleven occasions.


Racing career of the 155

Racing career of the 155

1994

The Alfa 155 TS won the UK Championship at Silverstone (BTCC) with Gabriele Tarquini and Luis Villamil was placed first in the CET (Campeonato Espanolo de Turismo).


The new 145 “formula” is born

The new 145 “formula” is born

1995

Heir of the successful 33, the 145 was the first standard Alfa Romeo created by Centro Stile directed by Walter de’ Silva. The 145 marked the advent of a new architecture formula. It was a new three-door hatchback with an eye for classic proportions. The 146 was its five-door “cousin”.


Alfa GTV Spider

Alfa GTV Spider

1996

The two cars introduced at the 1994 Geneva Motor Show were part of a design developed in two parallel and different directions with the aim of producing two different models: a coupé (GTV) and an open-topped car (Spider). The Alfa GTV unleashed an aggressive elegance equal to the best Brand traditions. The Spider revealed some evident retro hints, such as its sloping tail.


Relaunch of Alfa Romeo

Relaunch of Alfa Romeo

1997

Relaunch of Alfa Romeo

The 156 blazed a new trail for Alfa Romeo. In addition to its underlying revolutionary design and exciting performance, the car was above all a new way of thinking and engineering a car. The technical innovations included Common-Rail diesel engines and a Selespeed sequential gearbox inspired by the world of racing.


156 was car of the year

156 was car of the year

1998

The success of the 156 was confirmed by sales volumes, the “Car of the Year” award, and finally its racing wins. The 156 with the Nordauto Team made its racing debut in 1998. The victories cam thick and fast after its debut: Fabrizio Giovanardi won the Italian Superturismo Championship in 1998 and 1999. 1998 was the year of the Alfa 166, the new Alfa Romeo flagship that replaced the Alfa 164.


The sports wagon

The sports wagon

1999

It inherited engineering solutions and engine versions from the 156, with a diverse, innovative design combining sheer sportiness with the versatility of a station wagon. The 156 sportwagon was a complete car, ideal for all needs - powerful, safe and comfortable.


The war production ceased

The war production ceased

1918

At the end of World War I, the “Società Anonima Nicola Romeo” took over control of Costruzioni Meccaniche di Saronno for the outfitting of locomotives.


2000 opened with the 147

2000 opened with the 147

2000

Alfa Romeo greeted the new millennium with the Alfa 147, that soon won the German “Golden Steering Wheel” prize. Features of the car included sportiness and beauty (like the Alfa 156) and stylish details reminiscent of the past (like the V line on the bonnet inherited from the 6C 2500 Villa d’Este). The Nordauto team with Giovanardi at the wheel of a 156 won the Euro STC with 5 wins, 2 pole positions, 3 fast laps and 7 podium places.


Alfa 147 car of the year

Alfa 147 car of the year

2001

Alfa 147 won the prestigious “Car of the Year” award. 2001 was also a positive year in races: Alfa Romeo won the FIA European Touring Car Championship Manufacturers' prize.


The sporty open-top legend lived on

The sporty open-top legend lived on

2006

Alfa Spider was the most appealing result of the new generation of Alfa Romeos. Created by Centro Stile with the collaboration of Giugiaro and Pininfarina, this car was designed to be enjoyed, providing sheer power and great handling. The return of a legend.


The GTA legend made a comeback

The GTA legend made a comeback

2002

With Alfa 156 GTA and Alfa Sportwagon GTA the legend of sportiness in uncompromised GTA style lived on after 36 years. All reinterpreted for the modern world, with unique style details, high-level equipment, an exciting engine for a powerful, thrilling car.


The legendary 8C takes centre stage

The legendary 8C takes centre stage

2007

The legend of the historical “8 cylinders” engines hit the road with the Alfa 8C limited edition. Sporty tradition, Italian passion, engineering excellent: the values that made the Alfa legend were perfectly integrated in this extraordinary car made by the Arese Style Centre.


Alfa GT: sportiness and elegance

Alfa GT: sportiness and elegance

2003

A surprising coupé-saloon, designed by Bertone with the Centro Stile of Arese. Alfa GT combined sporty tradition, powerful engines and elegant shapes with plenty of extra comfort.


MiTo: a sporty mini

MiTo: a sporty mini

2008

Designed in Milan and made in Turin, the MiTo is the new thoroughbred sports car dedicated to Alfa Romeo enthusiasts. Irresistible design, increasingly rich technological content, top-level performance in this category combined with minimum fuel consumption and emissions. With an extra: the driving satisfaction that has always been in Alfa Romeo's DNA.


Alfa Crosswagon Q4

Alfa Crosswagon Q4

2004

Alfa Crosswagon Q4

The Alfa Crosswagon Q4 was introduced at the 74th Geneva International Motor Show. Four-wheel drive and a powerful 1.9 JTD 16V M-JET - 150 HP engine marked the comeback of Alfa Romeo in the all-terrain vehicles sector.


Rebirth of the legendary Giulietta

Rebirth of the legendary Giulietta

2010

Style, design and future technology meet and complement the everlasting values of Alfa Romeo. The Giulietta, Alfa's most recent model. With a splendid shape, the bonnet conceals a masterpiece of power and perfection. And above all the soul and passion that made the name of Alfa Romeo great worldwide.


Alfa 159 and Alfa Brera debut

Alfa 159 and Alfa Brera debut

2005

This was the year of the Alfa 159, a car truly without compromise. The car combined top safety and performance, roominess and a fascinating sporty style. The 2005 was also the year of the extraordinary Alfa Brera. Strong, compact, assertive on the road, full of classic design references, the car soon became the new benchmark in the coupé world.


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