Symbol of an era

In the spring of 1949, when the 6C 2500 with coachbuilding by Touring made its appearance on the Cernobbio stage, it was clear to everyone which car would win the Gold Cup. Its originality and unique lines were so overwhelming that it seemed only natural to confer upon it “ad honorem” the name of the most important Elegance Competition in the world.

But the 6C 2500 Villa d’Este model was not only a peak of beauty. This car was both an ultimate feat in creating artisan bespoke cars, and at the same time a turning point towards a more modern manufacturing organisation.


The 6C 2500 SS Coupé Villa d’Este

With the “Villa d’Este”, we can say we are talking about a synthesis of the most beautiful of all motorcar creations. The 6C 2500 SS Villa d'Este was one of the last Alfa Romeo models to be built with a supporting frame separate from the bodywork. Only 36 exemplars were made, all of them ‘one off’ creations, following the desires of its owners and the inspiration of its coachbuilders. Departing from the 6C 2500 SS Coupé, built by his own Touring coachbuilding company, Bianchi Anderloni introduced major changes: the front was redesigned, with the four headlights better integrated with the bodywork and two superimposed elongated cooling sockets were added. The fenders were integrated with the sides, but clearly visible. The windshield was split in two parts and inclined. The back was very low and pronounced, with two small, elegant round headlights clearly visible.  A masterpiece of twentieth-century motorcar art was born.

In the 1949 edition of the Villa d’Este Elegance Competition, this car won the "Grand Prix Referendum", the prize awarded directly by the public, forever marrying the name of the event which consecrated it.