Alfa Romeo Design
  • THE ITALIAN STYLE ICON
  • THE UNMISTAKABLE LEGACY
  • THE MEANINGFUL BEAUTY
  • THE NO COMPROMISES APPROACH
  • AIMING AT THE HEART OF THE DRIVER
  • THE ART OF THE MATTER
  • BORN FROM DREAMERS’ VISIONS

THE ITALIAN STYLE ICON

 Since its foundation in 1910, the Alfa Romeo brand has stood out both as a motorsport legend and symbol of Italian craftsmanship and elegance. The unique blend of essential lines, quality of proportions and bold, dynamic spirit gave birth to cars that can’t be created anywhere else, by anyone else. This unparalleled approach to design has become a worldwide paradigm of Italian style: while others build cars, Alfa Romeo creates them.  

THE ITALIAN STYLE ICON
THE UNMISTAKABLE LEGACY

THE UNMISTAKABLE LEGACY

Alfa Romeo creations have always expressed a design that is pure, essential, free of redundant details. Each vehicle designed during the course of a century of history can be recognized at the very first glance thanks to a few distinctive traits. The “trilobe” is probably the most iconic front in the automotive industry. The side of each Alfa Romeo is a clear line, enriched with sculpted proportions that mark its aerodynamic grace. The rear is always muscled, to show immediately where the power is unleashed.  

THE MEANINGFUL BEAUTY

THE MEANINGFUL BEAUTY

 Alfa Romeo’s styling elements are more than aesthetic traits. The designers and the engineers work as a unique team to achieve the best solution, in style and driving dynamism. The external surface is always harmonious and essential: each Alfa Romeo body is sculpted on substance to reveal almost an organic power. The unyielding quest in weight reduction also involves the exterior design, through the extensive use of ultralight materials. Every line, every proportion is conceived to reach a superior aerodynamic performance and an ideal weight balance.

THE NO COMPROMISES APPROACH

THE NO COMPROMISES APPROACH

 The creators of Alfa Romeo design are driven by an unparalleled passion for performance, dynamism and quality. While every new project brings a new challenge, the original creative approach is unaltered: Alfa Romeo developed a unique way of conceiving the relationship between the car and its driver. This continuous innovation, striving for a point of convergence between style and performance, shifts the focus from the product to the human being.

 

AIMING AT THE HEART OF THE DRIVER

AIMING AT THE HEART OF THE DRIVER

At the wheel of every Alfa Romeo, the driver feels always at the centre of an unparalleled sensation: he is an essential component of the car and the perfect completion of it. The cockpit’s design is developed around the driver to deliver an uncompromising driving pleasure. The on-board technology is seamless with the surroundings, the physical interfaces are the only keys to a sports experience: every command is clear and intuitive, and there’s no room for gadgets that could divert the driver’s attention.  

THE ART OF THE MATTER

THE ART OF THE MATTER

Alfa Romeo design is the result of a deep understanding of the vehicle’s mission and the driver’s desire for a superior on-board experience. The heritage of Alfa Romeo, its sporting spirit and its evolved technology inspires the choice of precious and exclusive materials. Exclusive leather and fabrics, real wood and aluminum in contrast with innovative surfaces, create an unparalleled tactile effect. The quest for weight reduction also involves the interior design: in the latest Alfa Romeo creations the use of carbon fiber is a choice, never a decoration.

BORN FROM DREAMERS’ VISIONS

BORN FROM DREAMERS’ VISIONS

Alfa Romeo is more than a vehicle factory: its cars are more than mere machines built in conventional way. Amid many automotive brands, Alfa Romeo takes up a different method. It’s a kind of obsession, an enthusiasm. It’s a way of life, a different approach to conceiving a motor vehicle”. The words of Orazio Saitta Puliga, Head of Design from 1946 until 1973, still inspire our vision. Together with the Centro Stile Alfa Romeo creators, the greatest Italian designers and legendary coachbuilders worked for the Brand across the decades: Mario Boano, Marcello Gandini, Franco Scaglione, Ercole Spada, Pininfarina, Bertone, Giugiaro, Zagato, Touring Superleggera and many, many others.