Alfa Romeo 33 Stradale media drive: a journey through history, design, and performance

A selection of highly qualified experts from all over the world was invited to live an immersive experience among Balocco, Arese, and Turin. The purpose? Get a deep dive into the creation, history, and qualities of the legendary Alfa Romeo 33 Stradale.

An exceptional journey through memories and emotions divided into three main stages. First, the track test of the “00 prototype” on the iconic Balocco Proving Ground, where the supercar had the chance to showcase its stunning performance and extraordinary technical features. Secondly, a visit to the “Bottega Alfa Romeo” in Arese, where the participants could live the true customer experience by configuring their “own” 33 Stradale together with the Brand designers, engineers, and historians. Finally, an in-depth overview on the amazing production process in collaboration with Carrozzeria Touring Superleggera, in Turin - the ideal representation of Italian know-how.

The result was a success: once again, the 33 Stradale proved to be a true work of art. The perfect blend of advanced technology and utmost craftsmanship; a car designed to celebrate the undisputed 1967 legend; a model that made - and keeps making - history, able to deliver unprecedented feelings whenever you get behind the wheel.