Alfa Romeo celebrates 115 years of passion, innovation, and Italian sportiness

On June 22nd, Alfa Romeo celebrated its 115th anniversary at the Brand’s Historical Museum in Arese — an event that honored the brand’s legendary past while embracing a bold vision for the future. Thousands of fans and over 300 official Alfa Romeo clubs from around the world gathered for a full day of racing, exhibitions, and celebration. A standout moment was the commemorative lineup of 115 Alfa Romeo spelling out “Alfa Romeo 115” on the museum’s track—a powerful tribute to a community united by a shared passion.

The day also marked the 10th anniversary of the museum’s reopening and included exclusive moments like the official Club Meeting, a historic car parade, and a “Backstage” conference on the legacy of the 33 Stradale.

To mark the milestone, Alfa Romeo also released a celebratory video looking back at some of the year’s most iconic achievements. The film honors key moments such as the release of the “Alfa Romeo 33 Stradale” book, which tells the story of the brand’s custom-built masterpiece through exclusive interviews and imagery. It also highlights strategic partnerships with the Luna Rossa sailing team and tennis champion Jasmine Paolini, as well as the commercial success of the Alfa Romeo Junior, which has surpassed 42,000 orders since launch.

These stories reflect a Brand in motion — always rooted in history, fueled by passion, and driven towards the future by innovation and courage.