BOTTEGAFUORISERIE: A NEW ERA OF ITALIAN EXCELLENCE FOR ALFA ROMEO AND MASERATI

Alfa Romeo and Maserati proudly announce the creation of BOTTEGAFUORISERIE, a new department based in Modena that unites two icons of Italian automotive history under one vision of innovation, craftsmanship and performance. Conceived as a creative and engineering hub, BOTTEGAFUORISERIE brings together the excellence of both brands across Italy’s Motor Valley – from Modena to Turin’s Stellantis Centro Stile and the Alfa Romeo Museum in Arese. With its four souls — Bottega (few-off creations), Fuoriserie (bespoke projects), Corse (motorsport and innovation), and Storia (heritage and preservation) — it unites Modena, Turin, and Arese, the extended heart of Italy’s Motor Valley, under one vision: where beauty meets engineering and passion shapes perfection.

Led by Cristiano Fiorio, the department is dedicated to personalization, aesthetic research and the constant pursuit of performance. BOTTEGAFUORISERIE embodies the purest expression of Italian automotive culture, blending artisanal mastery with advanced engineering to craft vehicles that are both emotionally captivating and technically exceptional. It is where unique creations are born, where bespoke projects such as the Alfa Romeo 33 Stradale and Maserati MCXtrema come to life, and where the creative spirit of Italy finds its most authentic form.

The new department also drives the evolution of the Fuoriserie personalization programme, allowing customers to transform their cars into true works of art that reflect individual taste and identity. At the same time, BOTTEGAFUORISERIE preserves and celebrates the heritage of both brands through restoration, certification and museum activities, while continuing to advance racing innovation by translating motorsport technology into road-going excellence.

“This launch is more than the creation of a new department – it is the symbol of a new era for Alfa Romeo and Maserati,” said Santo Ficili, Alfa Romeo CEO and Maserati COO. “It represents our unwavering belief in the power of Italian creativity, engineering and craftsmanship.” Jean-Philippe Imparato, Maserati CEO, added: “BOTTEGAFUORISERIE is where dreams become reality — where the extraordinary is shaped by passion, precision and innovation.” For Cristiano Fiorio, General Manager of BOTTEGAFUORISERIE, “Here, past, present and future converge. We will craft vehicles that are not only technically exceptional but emotionally unforgettable. Performance is an act of culture; creating beauty is a form of art.”

Already fully operational, BOTTEGAFUORISERIE stands as a beacon of Italian excellence – where history inspires and the future takes shape through the pursuit of pure beauty.