Alfa Romeo: a journey through colours to celebrate the Brand’s identity

A colour isn’t a mere embellishment, nor a superficial aesthetic choice. It is, on the contrary, a true emotional language exuding character, history, and passion.

This year, at the Museo Storico in Arese, Alfa Romeo presents an extraordinary exhibition: a journey through colour as a key element of the Brand’s spirit and identity. Each month is dedicated to a specific tint, narrated through the lens of vintage models and exclusive archive materials from the Alfa Romeo Documentation Centre. Twelve iconic shades that tell a wonderful story of design and innovation: from the countless variations of red to the hundreds of hues that have traced the stylistic evolution of the Brand. Among them, the undisputed symbol of authentic Italian sportiness: Rosso Alfa, celebrated in June for the anniversary of Alfa Romeo.

An immersive experience that goes beyond the automotive world, with a capsule collection of limited-edition T-shirts and a gastronomic offering at the Alfa Romeo Caffè & Bistrò: a special risotto, created by chef Luca Seveso, inspired by the colours on display every month.