Jasmine Paolini is the new Alfa Romeo Brand Ambassador

We are very proud to announce that Jasmine Paolini is the new Alfa Romeo Brand Ambassador. This new partnership celebrates the perfect doubles between two icons of determination, passion and Italian spirit, values at the core of the common daring attitude.

With an ever-growing list of honours and a disarming smile, the young Tuscan tennis player embodies the values of Alfa Romeo - elegance, performance and innovation - and best represents Italian excellence in terms of tenacity, skills and that dose of ‘positive vibes’ that makes life easier and more beautiful to live.

As Brand Ambassador, in the next months Jasmine Paolini will be the protagonist of some different Alfa Romeo communication initiatives, representing the brand in national and international events and consolidating its image as a symbol of Italian style and exciting performance on the global scene.

Moreover, just as every model of the Biscione is designed to excel in any context, Jasmine faces every challenge with an unmistakable style and determination, which allows her to overcome any obstacle: thanks to a passion capable of arousing unique and visceral emotions among the public all over the world.