Lights on the just ended event through which Alfa Romeo launched its brand-new B-Tech range. An exciting talk show was staged at the FCA Design Centre with prestige guests such as the famous photographer Giovanni Gastel.
Style and design are supreme values as they are able to convey apparently irreconcilable realities: this concept also clearly comes to light in Gastel’s artworks matching perfectly the parallel between fashion and automotive world.
Black is the statement colour of the B-Tech range. it’s not just a detail, but a mean to give visibility to the invisible and highlight the elegant and technological Alfa Romeo’s soul. Gastel photographed design articles and colours with the cars, so he could really capture their functionality and looks in a new, cool way.
The new B-Tech staging is strongly distinguished by a unique aesthetic which emphasizes exclusive shiny mica bronze details as much as offering technological features granting comfort, safety and connectivity.
The event showed, once again, the constant evolution of Alfa Romeo’s models which embody the essence of the brand and symbolise the excellence of made in Italy. B-Tech introduces a number of new elements enriching even more Alfa Romeo’s automotive possibilities and creations.