Alfa Romeo is writing its future and the brand’s presence in F1 will continue to play a key part of its long-term plan.
Alfa Romeo and Sauber Motorsport will continue to join forces, with a reinforced team spirit, at the highest level of motorsport as the Swiss team and the historical Italian brand announce an extension period of their F1 partnership.
A multi-year deal with ambitious goals for progressive improvement year on year that will allow the two parties to shape their unique vision for the future in a stable environment, working on growing their success both on and off the track.
The extension of this relationship represents a new exciting chapter in the long and prestigious motorsport history for two brands with an impressive racing heritage that includes success in Formula One, sportscars and touring cars, among others.
It also constitutes an opportunity for the team to make an important step forward to continuing moving up the grid together, with the aim of creating a successful future.
F1 represents the ultimate laboratory of change, hence it’s a key territory for Alfa Romeo on its road to electrification, with its pioneering Hybrid Strategy, sustainable technology and endless pursuit of efficiency.
Jean-Philippe Imparato, CEO Alfa Romeo said: “As an historic Italian automotive brand, Alfa Romeo was born on the racetrack. Today we are proud to continue honoring that racing DNA by placing it at heart of the future of our Brand. We are driven by passion and excellence. Formula One represents a cutting-edge laboratory for the future electrification of our range, fully coherent with our vision for the coming years. Furthermore, Motorsport brings the incomparable global exposure we wish to leverage for a successful future.”