ALFA ROMEO ANNIVERSARIES:
113 YEARS OF HISTORY AND 100 YEARS OF PASSION
Alfisti from around the world, thank you!
A crowd of Alfa Romeo enthusiasts joined us at the Museo Storico Alfa Romeo on the 24th and 25th of June to celebrate the 113th anniversary of the Brand, taking part in a lot of exciting activities, including meetings, parades, and even a special treasure hunt.
The weekend spent in Arese was a whirlwind of emotions - the perfect opportunity to pay tribute to the history of Quadrifoglio. Our legendary emblem was born 100 years ago, when Ugo Sivocci won the Targa Florio at the wheel of the iconic Alfa Romeo RL. Since then, the Quadrifoglio has become a symbol of good luck and performance that highlights the sporty nature of the Brand and its racing heritage. Earlier this year, Alfa Romeo wanted to honour its past with a beautiful and exclusive limited edition - the new Giulia and Stelvio Quadrifoglio 100° Anniversario Special Series - already sold out.
To celebrate the centenary of Quadrifoglio, we decided to organise a flashmob, using the Alfa Romeo sports cars present at the event to reproduce the legendary symbol. A fun and thrilling moment that we will never forget!