PASSION FLOWS STRONG

Alfa Romeo proudly announces its partnership with Luna Rossa, one of the leading teams in international sailing. Two icons of Italian excellence, now united by a shared vision of passion, performance, innovation, and a relentless drive to push limits. This collaboration marks a new horizon for Alfa Romeo — from road to sea, from past to future — always in motion.

At the core of this partnership lies a natural affinity, a meeting of minds. “We even share our color: red” - stated Max Sirena, CEO of Luna Rossa. Alfa Romeo and Luna Rossa share deep Italian roots, a legacy of sportiness, and an obsession for visceral emotions. They speak the same language: passion turned into movement, identity into style, ambition into action.

The partnership now sails toward its most ambitious challenge yet: the 38th America’s Cup. For the first time, the most prestigious sailing competition in the world will take place in Italy, in the stunning Gulf of Naples. Here, Alfa Romeo and Luna Rossa will face the future together — competitive, courageous, and uncompromising.

The journey of Alfa Romeo and Luna Rossa set off at the 2025 1000 Miglia, with Max Sirena, CEO of Luna Rossa, and his team driving the iconic 1956 Alfa Romeo 1900 Super Sprint. The 43rd edition of “the most beautiful race in the world” also celebrated Alfa Romeo’s motorsport legacy with a stunning podium sweep. A timeless car, a team of champions, and a route through Italy’s soul — the perfect fusion of past and present, road and sea, passion and horsepower.