Paris Motor Show 2026: Alfa Romeo unveils Cuorerosso

Alfa Romeo returns to the Paris Motor Show from 12 to 18 October 2026 with the world premiere of Cuorerosso, a concept car that is a manifesto for the Brand's future.

Born from Italy and its sartorial craftsmanship, from sportiness as a constant pursuit of driving pleasure, and from red, the colour of performance and passion, Cuorerosso is the car every Alfista has been waiting for. A harmonious creation inspired by the belief that the essence of driving lies in what we feel, long before we can explain it. Because the most authentic emotions cannot be chosen; they happen as naturally as the beating of our hearts. And this very vision takes shape in every detail, transforming a sensation into something that can be seen, touched and ultimately lived.

This is the design language of every Alfa Romeo to come: beauty that is never decoration, technology that serves emotion, and a passion for driving that no era will replace.

Alongside Cuorerosso, the entire Alfa Romeo line-up will be on display: Junior, Tonale, Giulia, Stelvio and 33 Stradale, together with the iconic Spider "Duetto" from the Museo Alfa Romeo in Arese, celebrating its 60th anniversary.