A day of emotions in Arese: the Museo Alfa Romeo turns 50 and the Biscione celebrates its 116th anniversary

Some connections can transcend time, boundaries, and generations. On Sunday 21 June, the Biscione celebrated two symbolic milestones – its 116th anniversary and 50 years since the Museo Alfa Romeo was founded in Arese.

More than 300 official Clubs from all over the world joined the event, together with partners who share the same values and passion for excellence: the Alfa Romeo Luna Rossa motorhome, Scuderia del Portello and the Alfa Romeo Driving Academy powered by Scuderia de Adamich. In the spotlight, the extraordinary 33 Stradale and the exclusive Giulia Quadrifoglio Luna Rossa: two contemporary creations that perfectly embody the Brand’s DNA, combining heritage, craftsmanship and a bold, forward-looking vision.

Furthermore, a new Temporary Shop was opened inside the museum, offering visitors the opportunity to discover the current range, explore the latest products and receive dedicated information.

A celebration of a legacy that, once again, highlighted the deep bond between Alfa Romeo and its global community. A tribute to an identity that keeps inspiring and evolving, without forgetting where it comes from.