On Thursday, June 24th, Alfa Romeo turns 111: on the same day in 1910 in Milan, the glorious history began with the foundation of the “Anonima Lombarda Fabbrica Automobili” (A.L.F.A.) which would become Alfa Romeo in 1918.


Today, the history goes on and the brand wants to get the fans, that always expressed their passion throughout the years, involved in the 4-day event at the Alfa Romeo Museum in Arese.


The celebration is due to begin on Thursday 24th at 10:00 am with the traditional parade, open to all private owners of an Alfa Romeo (any model or vintage).


The theme of the parade and of the whole 4-day event will pay tribute to Alfa Romeo red, the iconic hallmark of the brand that epitomizes its DNA: visitors will be invited to wear something red, the same color as the masks to be given at the entrance to protect and safeguard all the guests.


The 24th will be also a special and unforgettable day for the early bird purchasers of the exclusive Giulia GTA and GTAm, since the deliveries of the first models will take place during the event. 


The owners will take the first steps in the exclusive customer experience dedicated to them: a proper and exciting way to celebrate their passion for Alfa Romeo, right on the brand’s anniversary.


From June 24th to June 27th, a very rich calendar awaits all the Alfa Romeo enthusiasts: Formula 1 live sessions, conferences, exhibitions, games, creatives workshops for families and children.


All the activities are included in the entrance fee. Reservations are required: book your place by writing an email to


See you at Balocco, where all started and continues.

To discover the full program, click here.